Igor Pancaldi  Creative Director

GO2


R/GA
2014— 2015



We were asked to re-defined the experience of the London’s dome The O2. From buying tickets, to plan your journey, from ordering food to finding a parking to skipping the queue.







Finding your way about with a phisycal connected companion: GO2gether









Activating connected tickets during the show, via sound data using Lisnr technology, enhancing content and giving extra.







Creating a buzz on social, going to support your heroes how you want to be. 







Visual Design Director: Cris Mascort
Visual designer: Tomas Freriksen
UX Director: Mark Lloyd Ruck

O2

R/GA
2014— 2015








Re-designing O2’s most successful service 






Visual Design Director: Kristin Agnarsdottir
Senior Visual Designer: Elaine Cunningham
UX Director: Mark Lloyd Ruck