I’m a design leader working at the intersection of brand, product, systems, and creativity. For over two decades I’ve helped organisations rethink how they show up in the world visually, experientially, and strategically.

My background in illustration and visual arts gives me the ability to take an idea from its earliest spark through to high-fidelity execution, but my focus today is on shaping the systems and cultures that make great work possible at scale.

I believe design is most powerful when it connects disciplines. I work with product teams, marketers, engineers, storytellers, and technologists to build unified experiences—bringing coherence to complex ecosystems and giving creativity the structure it needs to thrive.

At Disguise, I led the development of BrandOS, a company-wide design operating system that aligned hardware, cloud, software, learning, and communications under one scalable framework.

I move fast, iterate openly, and embrace new technologies that augment creativity. Whether prototyping in code, collaborating through AI tools, or building systems that remove friction and unlock velocity.

At heart, I’m a Milanese creative who paints to stay sane, a father of two, and someone who finds meaning in connecting people, ideas, and disciplines. I’ve lived and worked in Italy, Singapore, and the UK, and speak Italian, Spanish, and English.

I’m passionate about how design, AI, and systems thinking can shape the next generation of creative tools and experiences, making technology more human, and organisations more imaginative, coherent, and future-ready.