Moncler by Me
2020
As Creative Director and Product Design Lead, I spearheaded Moncler by Me, an innovative digital and in-store experience that allowed customers to customise signature Moncler puffer jackets. Users could personalise colourways, add text, and apply unique detailing—all within a design system that upheld Moncler’s uncompromising standards of luxury. This project blended high-end fashion with digital creativity, offering a new level of personal expression for Moncler’s global audience.
Moncler Global E-Commerce Redesign
2020
I led the full redesign of Moncler’s global e-commerce platform, reimagining the D2C experience to reflect the brand’s evolution into a global luxury icon. The new website brought together elevated UX, seamless mobile performance, and immersive brand storytelling. Every detail was crafted to support Moncler’s premium positioning, offering a refined digital storefront that merged fashion, technology, and luxury retail excellence.
Moncler Curators
2021
As part of Moncler’s digital evolution, I led the creative direction for Moncler Curators—an editorial initiative on moncler.com celebrating cultural icons who redefine boundaries. The concept blended storytelling with commerce, offering an intimate look into a day in the life of each featured figure, showcasing how Moncler naturally integrates into extraordinary lifestyles.
We crafted immersive, human-led narratives supported by rich media, cinematic visuals, and editorial design. Shoppable moments were seamlessly embedded within the content, creating a fluid journey between inspiration and purchase. Released bi-monthly, each story added to a growing catalogue of culture-driven content, reinforcing Moncler’s voice at the intersection of fashion, creativity, and cultural relevance.
