Igor Pancaldi  Creative Director

Magic Leap


We were tasked to help the biggest funded startup in the world Magic Leap, defining spacial computing. Helping them landing their brand, giving them tools to sell their device and monitoring customer's Joy...

Planning the pilot launch in 3 key US ATT stores and across channels, leveraging  ATT’s  final series of Game of Thrones activation.

Offering an in store product interactive experience

and measuring the customer and staff’s satisfaction designing a bespoke survey tool

Design Direction: Kyle Wheeler