Igor Pancaldi  Creative Director



We helped our clients defining a new employer brand for the largest luxury group in the world: LVMH. The main task is to attract new diverse talent and show how they can communicate their values accross all their touchpoints.

We started by giving talent and employees a way to show what it takes to deliver excellence at a global scale.

We identified their brand signature. A diagonal line used in the logo that became quickly our design story. A tension of transition between the old and the new, between tradition and innovation, between design and craft.

Creating a flexible system to embody the LVMH brand and its components in relation with all their Maisons.

Bringing it to life in a variety of applications...

And editorial approach

Innovating their recruitment process along the way with game experiences

Design Direction: Muriel Bougherdani