LVMH
2019
We helped our clients defining a new employer brand for the largest luxury group in the world: LVMH. The main task is to attract new diverse talent and show how they can communicate their values accross all their touchpoints.
![](https://freight.cargo.site/t/original/i/b3e7dc8ce7fc1a11ad62ddd3415e2e95fa182abdbe55e5c9b094c10eea1c8377/LVMH1.png)
We started by giving talent and employees a way to show what it takes to deliver excellence at a global scale.
We identified their brand signature. A diagonal line used in the logo that became quickly our design story. A tension of transition between the old and the new, between tradition and innovation, between design and craft.
![](https://freight.cargo.site/t/original/i/dc5b353bf9e58e6718aae0e8abfa11145747e8f5fb67f4f22d68e2a33405f886/LVMH1-Copy.png)
![](https://freight.cargo.site/t/original/i/ac9e5595efd85e60a14e93325c6d60147d6fb7095dd3bd7a9c2e539959320c2a/LVMH1-Copy-2.png)
Creating a flexible system to embody the LVMH brand and its components in relation with all their Maisons.
![](https://freight.cargo.site/t/original/i/c5415f6533c6e1efc868bdcc382bbb8e3b0ccb33fa05885ba1fc7c57a8521cbd/LVMH1-Copy-4.png)
![](https://freight.cargo.site/t/original/i/6f5a6d5ceb8aa296ef9b87584a5dda319f25853dba28a7b0bc179d7bbaa640f0/LVMH1-Copy-5.png)
Bringing it to life in a variety of applications...
![](https://freight.cargo.site/t/original/i/11ca64a1d8a9c35183e2fb6738203449c1b3073252587ec0b0a27783b435efce/LVMH1-Copy-6.png)
![](https://freight.cargo.site/t/original/i/4bbc6ab1310ad96df9ce865ebfe2c7362a180fe2b39a61ef59c37cb0f11270c8/LVMH1-Copy-7.png)
![](https://freight.cargo.site/t/original/i/a743d588e60dec1e4613475fa9757661c6bc683c665fba0a0e93b5efe7bd59f8/LVMH1-Copy-9.png)
![](https://freight.cargo.site/t/original/i/9d8b49a6c2bb8808f066e00bca037cf268b742962bcf7b2bb31715a743b832f7/LVMH1-Copy-8.png)
![](https://freight.cargo.site/t/original/i/9fe3cb621aee627154ab63b4370333eec73028ccf0e599692f3b753d4c9f9137/LVMH1-Copy-10.png)
![](https://freight.cargo.site/t/original/i/f4eb0dbcda9b7927dbb5bde98fb9200868e9691b6c7e91a52836008c9da843df/LVMH1-Copy-12.png)
![](https://freight.cargo.site/t/original/i/4dcb55b2fcd592da9e94df7213ae6360d644af8a48a9dc825a348249ef659dfb/LVMH1-Copy-13.png)
![](https://freight.cargo.site/t/original/i/03e7e60cdc2c9424ede31a0881686420670f85dca2539b656732f0a898b2693c/LVMH1-Copy-11.png)
And editorial approach
![](https://freight.cargo.site/t/original/i/5619fba2631c25cbc665903c0a11925713829c5bd34eebd8e01d0dfe22d5229a/LVMH_EB_Editorial.png)
Innovating their recruitment process along the way with game experiences
![](https://freight.cargo.site/t/original/i/2c435156d20043185597a1a3454c257eeca747f93e9a2452b8dbe8e58342847a/LVMH1-Copy-15.png)
Design Direction: Muriel Bougherdani