![](https://freight.cargo.site/t/original/i/46b4646fdc468b434b5f3647633e19868a7217b8b818a8244295b43c8f3caf6d/F50-Long.jpg)
Knorr
2021R/GA partnered with Knorr and IPG agencies to elevate the latest Knorr campaign of ‘Eativist’, a movement thought to change people’s behaviour about eating. In order to hero 50 vegetables ( named Future 50 ) that are good for your health and for the planet by having a very low carbon footprint, I took charge in illustrating all the natural ingredients to create a versatile toolkit of characters to use across various platforms of communications.
![](https://freight.cargo.site/t/original/i/0cbbffa0c4d48671829a717b4a7f35a500ac2172537aa90ea521ca3e4a23e633/50---1.jpg)
![](https://freight.cargo.site/t/original/i/96b1dfa21707cdc2c808e13b80cbdcc59ee2c837dc890645a7816141ed214cd1/50---2.jpg)
![](https://freight.cargo.site/t/original/i/776c13fe0e3b2248b5d470c4ee23bb78924fed9b81f816fab5976ea121ca4f08/F50_group.png)
Each and one of them were painted in great detail, to retain the level of realism of the original ingredient.
![](https://freight.cargo.site/t/original/i/24852282786aa72217dbb900e313b43fd9d4c0541814f5a9211168ca887e6206/clusters.png)
![](https://freight.cargo.site/t/original/i/e326c5f919146e7a845985a64fddd5590f7dc5fc897be35dd7717e19838aaddd/F50_small_group.png)
By having a systematic approach to characters, I’ve generated a toolkit to assemble and use them in different contexts. Crafting expressions to make them talk and sing.
![](https://freight.cargo.site/t/original/i/f03dc968191f3f418893afc1d7043dc7f9393b944ed501fa71360e1d268e638a/Screen-Shot-2021-03-14-at-6.17.08-PM.png)
![](https://freight.cargo.site/t/original/i/061a67590cefec8c3dc71bf0f4a16241d15920329d51b5ad56579162e93f36cb/Screen-Shot-2021-03-14-at-6.20.48-PM.png)
Their first and original application has been on the Knorr Recepedia recipes site, launched in Mexico.
︎ Recepedia site
![](https://freight.cargo.site/t/original/i/693727f62beec47668ead1893b9501ba9b6082d78ec2de1b1fe9bc18342baee8/Mock-Devices.png)
![](https://freight.cargo.site/t/original/i/fce4830233e1d1a71c95dbb3d88cdac6428f8caac26168cc1ef71279fd987ac3/Mock-Phones.png)
Every ingredient has a personal card to explain its benefits and how to cook with them.
![](https://freight.cargo.site/t/original/i/0eaa7c8a911b6a745d67c2585cc810d8092ce709ded4c3cda6586abcc7f53cb4/all-cards.png)
The future vision is to generate a series of collaterals to support the communication strategy during the global launch.
![](https://freight.cargo.site/t/original/i/5ace7abdd33b6f846c547167c42c4f841bd7afffe6184f508c8ca9344cffff51/Mock-Poster-2.png)
![](https://freight.cargo.site/t/original/i/7b72154234cd463fa582c9989c1b13514d51f751bbbc256ea1ee47bb826228d5/Mock-Calendar.png)
![](https://freight.cargo.site/t/original/i/118359ba5ec69aeb21dbb8f1b7ee1e5ad2c56e8de3d3c11610be15432a7ec8bf/Mock-Lock-Screen.png)
![](https://freight.cargo.site/t/original/i/3b21b3de7f83018624b2c661d74c5a1d17fda03f4466b6fad8e93f4e44f3b3b8/Mock-Mag.png)
![](https://freight.cargo.site/t/original/i/7b7e039be3d2eb07edb11915c09bbf917b6300ba55ec89b21e7c695b75db7c24/Mock-Mugs.png)
![](https://freight.cargo.site/t/original/i/ee1f782cc43d583d5a43e075070c3b638d43e3f3624fed0d524db122e22b25ce/Mock-Plates.png)
![](https://freight.cargo.site/t/original/i/c2445821b9aae2597ce5eb1dd78fd2b057b6ca26074e67149a58482270c38add/Mock-Tee-green.png)
![](https://freight.cargo.site/t/original/i/c3dee90136fc7d9fa5dd95be03ef2da962988c1e601b48d2683e707718ae4c28/Mock-Tee-white.png)
![](https://freight.cargo.site/t/original/i/bbd1b85bdb69ef698f25dabaf849360fb15a7902e3de8b405ea5ac4fae11dfed/Mock-Tote2.png)
![](https://freight.cargo.site/t/original/i/025dbfedec2147d070467418c69800a802d9540fbf34704fb0cfd1e1b8f080ad/mockup-of-a-poster-leaning-against-a-wall-a6320-2.png)