Igor Pancaldi  Creative Director

From My Window


While the world was struck by a global pandemic, we tried to give some tools to parents to re-assure their little chicks on what was happening around them. An imaginary observation of the world seen from their window.

‘From my window’ became a multi format story for mobiles, videos, social channels and printed form. 

My illustration with James Greening words (my talented colleague), brought to life the imaginary world of little chick and his family, with a positive message much needed in these times of crisis.

The voices of some of R/GA’s children including my son, brought a sweet sense of authenticity to the story.

The story hit the headlines in few days, embraced very positevly by communities around the world.

You can read it live here: https://frommywindow.rga.com

or watch it animated on R/GA’s IGTV