https://igorpancaldi.com Igor Pancaldi Fri, 01 Aug 2025 13:25:24 +0000 https://igorpancaldi.com en https://igorpancaldi.com/Featured-Projects Tue, 06 Feb 2018 09:42:19 +0000 Igor Pancaldi https://igorpancaldi.com/Featured-Projects Brand, Product, System and Communication Design —for global business •&nbsp; 01&nbsp; Moncler R/GA 2021 <img width="3603" height="2025" width_o="3603" height_o="2025" data-src="https://freight.cargo.site/t/original/i/5f226d31c026a67a53162f203a15573407fc8106ce0b2fa162adae7db68685be/MBM_ID_01f961c9e2.jpg" data-mid="236511549" border="0" src="https://freight.cargo.site/w/1000/i/5f226d31c026a67a53162f203a15573407fc8106ce0b2fa162adae7db68685be/MBM_ID_01f961c9e2.jpg" /> <img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/4215fa26fbdfeff26736259645721a4d884e5ff3bccdd665577dea8c7115621b/Moncler_DS_3f77c0afe3.jpg" data-mid="236511532" border="0" src="https://freight.cargo.site/w/1000/i/4215fa26fbdfeff26736259645721a4d884e5ff3bccdd665577dea8c7115621b/Moncler_DS_3f77c0afe3.jpg" /> <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/1a8c45c118042dceaeaeac6e1428698370d8a7673b1ea3b78aec7f987222f853/Moncler_intro_ef9729eae7.jpg" data-mid="236511458" border="0" src="https://freight.cargo.site/w/1000/i/1a8c45c118042dceaeaeac6e1428698370d8a7673b1ea3b78aec7f987222f853/Moncler_intro_ef9729eae7.jpg" /> <img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/679ab3316633e006c40e4ca5489319d3b228e8fb277ca88b367abbcf351ad072/Curators_modules_17c129ec39.jpg" data-mid="236511560" border="0" src="https://freight.cargo.site/w/1000/i/679ab3316633e006c40e4ca5489319d3b228e8fb277ca88b367abbcf351ad072/Curators_modules_17c129ec39.jpg" /> <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/688f88dbc1c66edadb5b172984b741c06749fb397f7f3340c20de81f776c77fc/MBM_Mobile_xxwg4o_bfb46d6823.gif" data-mid="236511562" border="0" src="https://freight.cargo.site/w/960/i/688f88dbc1c66edadb5b172984b741c06749fb397f7f3340c20de81f776c77fc/MBM_Mobile_xxwg4o_bfb46d6823.gif" /> Moncler needed to re-engage its audience with a more elevated, immersive digital experience. Blending legacy with innovation, the goal was to reflect its rise as a global luxury powerhouse—where storytelling, technology, and craftsmanship meet to define modern excellence. ︎ More about Moncler ︎ https://www.moncler.com/ 02 United Colors of Benetton R/GA 2021 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e26d81d953df1c79901ab240ace0a4407d521d278edf8738a8830a6cb18c6d80/UCB-Copy-6.png" data-mid="101979444" border="0" src="https://freight.cargo.site/w/1000/i/e26d81d953df1c79901ab240ace0a4407d521d278edf8738a8830a6cb18c6d80/UCB-Copy-6.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e2c5ae5198f1cc3076a1cc64beae5820d0bd10e41d47521e599f49e48f0ff1ce/UCB_AdAge1.png" data-mid="101978181" border="0" src="https://freight.cargo.site/w/1000/i/e2c5ae5198f1cc3076a1cc64beae5820d0bd10e41d47521e599f49e48f0ff1ce/UCB_AdAge1.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a7c4820324cd81feae17029ab53f7736fbde30c8d60af80a1daf9b06b2f74c59/UCB-Copy-4.png" data-mid="101979440" border="0" src="https://freight.cargo.site/w/1000/i/a7c4820324cd81feae17029ab53f7736fbde30c8d60af80a1daf9b06b2f74c59/UCB-Copy-4.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3f2149909079ff8285d075c818e8f7a4bedbd54f0792067e72a000f99149e48b/UCB-Copy-5.png" data-mid="101979443" border="0" src="https://freight.cargo.site/w/1000/i/3f2149909079ff8285d075c818e8f7a4bedbd54f0792067e72a000f99149e48b/UCB-Copy-5.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5b45a1f98d73a411942ba17ad3eb43901ff9379c7e8ee39908f3ae36b0479e6f/UCB-Copy-3.png" data-mid="101979437" border="0" src="https://freight.cargo.site/w/1000/i/5b45a1f98d73a411942ba17ad3eb43901ff9379c7e8ee39908f3ae36b0479e6f/UCB-Copy-3.png" /> Known for their freedom of thought and history rooted in breaking barriers, Benetton partnered with R/GA London to drive the company’s transformation via a 360 rehaul of its global direct-to-consumer experience. ︎ More about United Colors of Benetton ︎ Little Black Book article ︎&nbsp;AdWeek article ︎ https://gb.benetton.com 03 Siemens&nbsp; R/GA 2016-2018 <img width="1854" height="1402" width_o="1854" height_o="1402" data-src="https://freight.cargo.site/t/original/i/527f5addc1ecaba17f8af74f868b9d1c771ee976166118f629c5431c036b2738/2-SQUASHED-FULLCOLOUR--Cardboard_Teal-DarkBlue_v08.png" data-mid="11101682" border="0" src="https://freight.cargo.site/w/1000/i/527f5addc1ecaba17f8af74f868b9d1c771ee976166118f629c5431c036b2738/2-SQUASHED-FULLCOLOUR--Cardboard_Teal-DarkBlue_v08.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/998c968801e99ced25f3d53f4284bc31b83dda3958c73513f52cba75ba21c6f5/IP2018.008.jpeg" data-mid="11108393" border="0" src="https://freight.cargo.site/w/1000/i/998c968801e99ced25f3d53f4284bc31b83dda3958c73513f52cba75ba21c6f5/IP2018.008.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/69e095bde1ddc5f071fcf0b6d568489a673aa9008637917deae284f17ee3810e/IP2018.009.jpeg" data-mid="11101706" border="0" src="https://freight.cargo.site/w/1000/i/69e095bde1ddc5f071fcf0b6d568489a673aa9008637917deae284f17ee3810e/IP2018.009.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3b1a063e286b9203077a01ebf778d46158c6267712530b363a3b35e30b42701d/IP2018.006.jpeg" data-mid="11101684" border="0" src="https://freight.cargo.site/w/1000/i/3b1a063e286b9203077a01ebf778d46158c6267712530b363a3b35e30b42701d/IP2018.006.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5506eb6429c9e93bbdb890bccb5b60b4b30930bbb05345ccd43c4b5a717c2ed5/IP2018.001.jpeg" data-mid="11101916" border="0" src="https://freight.cargo.site/w/1000/i/5506eb6429c9e93bbdb890bccb5b60b4b30930bbb05345ccd43c4b5a717c2ed5/IP2018.001.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e13f64081a6cc4a775355a69708832769aaf4903e751ee3c6142228af123c6f0/IP2018.003.jpeg" data-mid="11108387" border="0" src="https://freight.cargo.site/w/1000/i/e13f64081a6cc4a775355a69708832769aaf4903e751ee3c6142228af123c6f0/IP2018.003.jpeg" /> Siemens had a problem. Top talent were looking elsewhere. We needed to turn 350,000 employees into advocates of Siemens’ world-changing progress. And make top talent take notice. We redefined their employer brand and initiated program to change their culture on a global scale. ︎ More about Siemens <img width="278" height="278" width_o="278" height_o="278" data-src="https://freight.cargo.site/t/original/i/b5a66c76c6197f44259bed545cba1f6ee4af4bb34803e9efcd445109357fdbf9/reddot_cmyk_278x278.png" data-mid="30634925" border="0" data-scale="43" src="https://freight.cargo.site/w/278/i/b5a66c76c6197f44259bed545cba1f6ee4af4bb34803e9efcd445109357fdbf9/reddot_cmyk_278x278.png" /> ︎ Campaign article 04 WioR/GA 2020 <img width="1926" height="1373" width_o="1926" height_o="1373" data-src="https://freight.cargo.site/t/original/i/d7fdd6efe6a559b97e93ca4867b4c87abc35e924d0750172b8e51323133c5173/Wio_05.png" data-mid="236511773" border="0" src="https://freight.cargo.site/w/1000/i/d7fdd6efe6a559b97e93ca4867b4c87abc35e924d0750172b8e51323133c5173/Wio_05.png" /> <img width="1926" height="1373" width_o="1926" height_o="1373" data-src="https://freight.cargo.site/t/original/i/b7a1fb705b1e7a8af12d7721057672eec4f3b08499b4d5af6b0eaca480c4f7f4/Wio_04.png" data-mid="236511783" border="0" src="https://freight.cargo.site/w/1000/i/b7a1fb705b1e7a8af12d7721057672eec4f3b08499b4d5af6b0eaca480c4f7f4/Wio_04.png" /> <img width="1926" height="1373" width_o="1926" height_o="1373" data-src="https://freight.cargo.site/t/original/i/20bf876639928d67789872f7ac2b716aab16b72675738f5dd2a8ee15c9b09cee/Wio_03.png" data-mid="236511786" border="0" src="https://freight.cargo.site/w/1000/i/20bf876639928d67789872f7ac2b716aab16b72675738f5dd2a8ee15c9b09cee/Wio_03.png" /> <img width="1926" height="1373" width_o="1926" height_o="1373" data-src="https://freight.cargo.site/t/original/i/5ae35a041030ce2793ce283f9e5287ba5f9f2bc3d6e35d28558a75b5efc446c2/Wio_02.png" data-mid="236511787" border="0" src="https://freight.cargo.site/w/1000/i/5ae35a041030ce2793ce283f9e5287ba5f9f2bc3d6e35d28558a75b5efc446c2/Wio_02.png" /> <img width="1926" height="1373" width_o="1926" height_o="1373" data-src="https://freight.cargo.site/t/original/i/c99e01d012430bce0ae4e04aa26660696fe22f46c308eac1ad266d12b98421ca/Wio_01.png" data-mid="236511788" border="0" src="https://freight.cargo.site/w/1000/i/c99e01d012430bce0ae4e04aa26660696fe22f46c308eac1ad266d12b98421ca/Wio_01.png" /> Inspired by the principle of “Wayfinding,” we shaped a forward-looking fintech brand—and digital product ︎ More about&nbsp;Wio 05 Happy Holid.aiR/GA 2020 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/14e98abf4d48f044e0f745424e042bd2a0d371ecff04188d173b3fc53c88c920/HH2.png" data-mid="57118723" border="0" src="https://freight.cargo.site/w/1000/i/14e98abf4d48f044e0f745424e042bd2a0d371ecff04188d173b3fc53c88c920/HH2.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9f90f21e37b03ffcfdd47f302ba3bb60de7e35ea8cf907035f868c28a3050558/HH1.png" data-mid="57118722" border="0" src="https://freight.cargo.site/w/1000/i/9f90f21e37b03ffcfdd47f302ba3bb60de7e35ea8cf907035f868c28a3050558/HH1.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/87cbcc5a1e73fbe9aaa85256596b7732d9a690ba3d15153211dca4a975c5d4b6/HH4.png" data-mid="57118725" border="0" src="https://freight.cargo.site/w/1000/i/87cbcc5a1e73fbe9aaa85256596b7732d9a690ba3d15153211dca4a975c5d4b6/HH4.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/fe3fead494cf1a0f9fe48eb6455de40b3c2198dbce761d4fd1096e6611e81c8d/HH3.png" data-mid="57118724" border="0" src="https://freight.cargo.site/w/1000/i/fe3fead494cf1a0f9fe48eb6455de40b3c2198dbce761d4fd1096e6611e81c8d/HH3.png" /> Co-creating Christmas cards with AI. Weird and wornderful combinations from human talent and code. ︎ More about Happy Holid.ai 06 LVMHR/GA 2019 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b3e7dc8ce7fc1a11ad62ddd3415e2e95fa182abdbe55e5c9b094c10eea1c8377/LVMH1.png" data-mid="49727454" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b3e7dc8ce7fc1a11ad62ddd3415e2e95fa182abdbe55e5c9b094c10eea1c8377/LVMH1.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2c435156d20043185597a1a3454c257eeca747f93e9a2452b8dbe8e58342847a/LVMH1-Copy-15.png" data-mid="49731197" border="0" src="https://freight.cargo.site/w/1000/i/2c435156d20043185597a1a3454c257eeca747f93e9a2452b8dbe8e58342847a/LVMH1-Copy-15.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c2d2cba823241050ec2d2be802ae5985a10da9a68c1bb3f298d337f2eacbc607/LVMH1-Copy-14.png" data-mid="49731198" border="0" src="https://freight.cargo.site/w/1000/i/c2d2cba823241050ec2d2be802ae5985a10da9a68c1bb3f298d337f2eacbc607/LVMH1-Copy-14.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4dcb55b2fcd592da9e94df7213ae6360d644af8a48a9dc825a348249ef659dfb/LVMH1-Copy-13.png" data-mid="49727466" border="0" src="https://freight.cargo.site/w/1000/i/4dcb55b2fcd592da9e94df7213ae6360d644af8a48a9dc825a348249ef659dfb/LVMH1-Copy-13.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/11ca64a1d8a9c35183e2fb6738203449c1b3073252587ec0b0a27783b435efce/LVMH1-Copy-6.png" data-mid="49727459" border="0" src="https://freight.cargo.site/w/1000/i/11ca64a1d8a9c35183e2fb6738203449c1b3073252587ec0b0a27783b435efce/LVMH1-Copy-6.png" /> We helped our clients defining a new employer brand for the largest luxury group in the world: LVMH.The main task is to attract new diverse talent and show how they can communicate their values accross all their touchpoints. ︎ More about LVMH 07 MAGIC LEAP R/GA 2019 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/20a1720fbba4c9777d8d9107c819b5daadaf5d6203eb0dee38878bffb7caaf89/ML1.png" data-mid="49727922" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/20a1720fbba4c9777d8d9107c819b5daadaf5d6203eb0dee38878bffb7caaf89/ML1.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/863790349445737937ce987845120b316904ffaa485bab4d852b53b043e266a8/ML5.png" data-mid="49798443" border="0" src="https://freight.cargo.site/w/1000/i/863790349445737937ce987845120b316904ffaa485bab4d852b53b043e266a8/ML5.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9ad2b09277358bfc60530c0e8e301d8b870d6fbd14eedd3bfd06adc4f26633d0/ML8.png" data-mid="49798445" border="0" src="https://freight.cargo.site/w/1000/i/9ad2b09277358bfc60530c0e8e301d8b870d6fbd14eedd3bfd06adc4f26633d0/ML8.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/502ad53175fac9ab16ac74b4ccd3df3c04ea922940c205e1d35a2d5a9dae2d58/ML8-Copy-4.png" data-mid="49798442" border="0" src="https://freight.cargo.site/w/1000/i/502ad53175fac9ab16ac74b4ccd3df3c04ea922940c205e1d35a2d5a9dae2d58/ML8-Copy-4.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0d652d80c243b8ea2cd08e47474895b4d1f92ade378703387dfdb6b5ddb023d1/ML7.png" data-mid="49798444" border="0" src="https://freight.cargo.site/w/1000/i/0d652d80c243b8ea2cd08e47474895b4d1f92ade378703387dfdb6b5ddb023d1/ML7.png" /> Helping the biggest funded startup in the world Magic Leap, defining spacial computing. Helping them landing their brand, giving them tools to sell their device and monitoring customer's Joy... ︎ More about Magic Leap&nbsp; 08 Stevanato R/GA 2015-2016 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/29a9584980cde43079e72aaacb850aea098b1409c2738bc6e8caf1616475fc48/IP2018.059.jpeg" data-mid="11109022" border="0" data-scale="100" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/29a9584980cde43079e72aaacb850aea098b1409c2738bc6e8caf1616475fc48/IP2018.059.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/80896e97bdd6b14f36dcd0e300b43ea991010a03f071b41003b99ad4f640d3d6/IP2018.048.jpeg" data-mid="11108953" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/80896e97bdd6b14f36dcd0e300b43ea991010a03f071b41003b99ad4f640d3d6/IP2018.048.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a1ce68d676e55b3734bd0f4be9bfda67110464807356aac5e2653dba62b1b0b7/IP2018.037.jpeg" data-mid="11108956" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a1ce68d676e55b3734bd0f4be9bfda67110464807356aac5e2653dba62b1b0b7/IP2018.037.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f593569fedbe9c2b9f0948ab14312ef00130c5408886cdc772cebeae6055bd9d/IP2018.053.jpeg" data-mid="11109016" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f593569fedbe9c2b9f0948ab14312ef00130c5408886cdc772cebeae6055bd9d/IP2018.053.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/cfd1835433d1ca7bcf0e32508cffe4564bf8bc44fccf099410bfcc463ccb881d/IP2018.049.jpeg" data-mid="11108954" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cfd1835433d1ca7bcf0e32508cffe4564bf8bc44fccf099410bfcc463ccb881d/IP2018.049.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9d3832fab6f43be1c046c466d71bbd80dc39b1db0a0e549430eb515979d81b94/IP2018.036.jpeg" data-mid="11108955" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d3832fab6f43be1c046c466d71bbd80dc39b1db0a0e549430eb515979d81b94/IP2018.036.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/66b07c1793902ae438e8f141f539d4a08b46fd8ec6b38c3a346b4e70c6a65413/IP2018.038.jpeg" data-mid="11108957" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/66b07c1793902ae438e8f141f539d4a08b46fd8ec6b38c3a346b4e70c6a65413/IP2018.038.jpeg" /> An italian manufacturing company which is a shy industry leader in insulin vials and takes innovation very seriously. ︎ More about Stevanato 09 GAME R/GA 2015-2016 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ace291ed5e1da699bf8f12b1d12ad46bbf842145f7a9e5ce5458fb67fd320c34/IP2018.001.jpeg" data-mid="11127444" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ace291ed5e1da699bf8f12b1d12ad46bbf842145f7a9e5ce5458fb67fd320c34/IP2018.001.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/209d57dd8880a28ace5ad11f9fbcfaf7ba7bb5a58f6a269fb6c062bcd7174a50/IP2018.009.jpeg" data-mid="11127427" border="0" src="https://freight.cargo.site/w/1000/i/209d57dd8880a28ace5ad11f9fbcfaf7ba7bb5a58f6a269fb6c062bcd7174a50/IP2018.009.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bc4b69cf6f95561e437c684bc6de417d8feebc82f43f34390a88d07e961537b0/IP2018.031.jpeg" data-mid="11127408" border="0" src="https://freight.cargo.site/w/1000/i/bc4b69cf6f95561e437c684bc6de417d8feebc82f43f34390a88d07e961537b0/IP2018.031.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5b5e2c8496d7cb51f6093adf1ce620184d92ff6fc0468619458eb1fe9eafec7b/IP2018.017.jpeg" data-mid="11127419" border="0" src="https://freight.cargo.site/w/1000/i/5b5e2c8496d7cb51f6093adf1ce620184d92ff6fc0468619458eb1fe9eafec7b/IP2018.017.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8b92fa5c2c45d20e2c416884b13213dda22912645487b0ac9616e01dc2851564/IP2018.010.jpeg" data-mid="11127431" border="0" src="https://freight.cargo.site/w/1000/i/8b92fa5c2c45d20e2c416884b13213dda22912645487b0ac9616e01dc2851564/IP2018.010.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/41d8bfb474750c0091749af59b65f61a483b57e31595b029f0c0814626d7886d/IP2018.026.jpeg" data-mid="11127413" border="0" src="https://freight.cargo.site/w/1000/i/41d8bfb474750c0091749af59b65f61a483b57e31595b029f0c0814626d7886d/IP2018.026.jpeg" /> Videogames are not sold in store anymore. The video game retailer GAME is at the verge of a radical change to survive. We gave them some options alongside the new face of their app. ︎ More about GAME 10 O2 R/GA 2015-2016 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1864505cad59c6499636e0afaa3b6656fce5cd63204e5b19146c2502705e7c2b/IP2018.003.jpeg" data-mid="11128863" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1864505cad59c6499636e0afaa3b6656fce5cd63204e5b19146c2502705e7c2b/IP2018.003.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/76a24e32cb82931f8670d4394f040d904a2cd5f62ae2c72e65bff4179de5d380/IP2018.001.jpeg" data-mid="11128858" border="0" src="https://freight.cargo.site/w/1000/i/76a24e32cb82931f8670d4394f040d904a2cd5f62ae2c72e65bff4179de5d380/IP2018.001.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2d14c0f8fac9cdb0420ce28f39582629690ab0f7259de064921fe85245356a3d/IP2018.002.jpeg" data-mid="11128861" border="0" src="https://freight.cargo.site/w/1000/i/2d14c0f8fac9cdb0420ce28f39582629690ab0f7259de064921fe85245356a3d/IP2018.002.jpeg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89f2971a05ac1e04cd3336b8d35193fc3a6150fec5b6decbe970040f14e7e415/GO2_Animated_Mockup.gif" data-mid="14072810" border="0" src="https://freight.cargo.site/w/1000/i/89f2971a05ac1e04cd3336b8d35193fc3a6150fec5b6decbe970040f14e7e415/GO2_Animated_Mockup.gif" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/af229046dc141cd2d7da404f01e42653b42d3c8702c7ce7b4823f79ea716bee9/GO2_style.png" data-mid="14072932" border="0" src="https://freight.cargo.site/w/1000/i/af229046dc141cd2d7da404f01e42653b42d3c8702c7ce7b4823f79ea716bee9/GO2_style.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/96f769269711aab6c062f6f95ac586cc6fea17d1f1cc1226bc8b612d73bd3c80/GO2_Lisnr.png" data-mid="14072907" border="0" src="https://freight.cargo.site/w/1000/i/96f769269711aab6c062f6f95ac586cc6fea17d1f1cc1226bc8b612d73bd3c80/GO2_Lisnr.png" /> We &nbsp;helped O2 to evolve their Priority loyalty platform (created by R/GA) and push their visions in the physical space (O2 arena) and in their customers homes (O2 Home). ︎ More about O2 11 Microsoft R/GA 2015-2016 <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0faf468fa544e4e97736fa10d0ffc569130e4afc5a1de99175a826ebaae9dc22/IP2018.005.jpeg" data-mid="14057912" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0faf468fa544e4e97736fa10d0ffc569130e4afc5a1de99175a826ebaae9dc22/IP2018.005.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/15e14e2bb25d998c7e7fb0bc5c400a786dfeb81a882b482cc70112580b9e4310/IP2018.006.jpeg" data-mid="14066112" border="0" src="https://freight.cargo.site/w/1000/i/15e14e2bb25d998c7e7fb0bc5c400a786dfeb81a882b482cc70112580b9e4310/IP2018.006.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1fe70be9bf09d4b6262b85673c02cc788c661f5c538a16ff5bed59807fc5f1a1/IP2018.005.jpeg" data-mid="14066094" border="0" src="https://freight.cargo.site/w/1000/i/1fe70be9bf09d4b6262b85673c02cc788c661f5c538a16ff5bed59807fc5f1a1/IP2018.005.jpeg" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d544bfdbb32b363af40090d83814a13d34d72afe8a49557d256a77f3b28d1df1/IP2018.007.jpeg" data-mid="14066106" border="0" src="https://freight.cargo.site/w/1000/i/d544bfdbb32b363af40090d83814a13d34d72afe8a49557d256a77f3b28d1df1/IP2018.007.jpeg" /> Microsoft acquired Nokia and looked at R/GA for a global transition of Nokia products into Windows 10. We offered connected retail solutions, product visions and communication strategies. ︎ More about Microsoft https://igorpancaldi.com/Disguise Fri, 01 Aug 2025 13:25:24 +0000 Igor Pancaldi https://igorpancaldi.com/Disguise 00 Disguise DISGUISE 2022-2025<img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ee7a8d3f6300c95bfeccc3331cf3f38d28a3e4553a9dd6db31b6ecc28f15dcd3/Disguise_KV_08.png" data-mid="236538563" border="0" src="https://freight.cargo.site/w/1000/i/ee7a8d3f6300c95bfeccc3331cf3f38d28a3e4553a9dd6db31b6ecc28f15dcd3/Disguise_KV_08.png" /> The Challenge: Scaling Design for Growth When I joined Disguise as VP of Design, the company stood at a pivotal point. With ambitions to evolve from a niche tech provider of media servers and live events software, into a global creative platform leader. The brand needed to scale — across products, markets, and verticals. But the current brand system was fragmented, making it difficult to maintain consistency, communicate premiumness, or resonate with new and diverse audiences. <img width="5584" height="8368" width_o="5584" height_o="8368" data-src="https://freight.cargo.site/t/original/i/96e50ce6b0d3dad0a8bc09650e7ea24e39b1ad9f948a75d05af2a7e940adb62d/L1530884.JPG" data-mid="236644974" border="0" src="https://freight.cargo.site/w/1000/i/96e50ce6b0d3dad0a8bc09650e7ea24e39b1ad9f948a75d05af2a7e940adb62d/L1530884.JPG" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98ce30932350a0fbc3d5202cc733d2c4f3fb692d606793903a56866edd47c9ba/Backdrop_Productions_20231005_067.jpg" data-mid="236644964" border="0" src="https://freight.cargo.site/w/1000/i/98ce30932350a0fbc3d5202cc733d2c4f3fb692d606793903a56866edd47c9ba/Backdrop_Productions_20231005_067.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/413f3a87e944ff96dcd0dbb1bdeb5525498796675dba4dbf4b3b2ead9bc5df2c/180-296.jpg" data-mid="236644961" border="0" src="https://freight.cargo.site/w/1000/i/413f3a87e944ff96dcd0dbb1bdeb5525498796675dba4dbf4b3b2ead9bc5df2c/180-296.jpg" /> The opportunity was clear: we needed to design for growth, cohesion, and recognisability — not just aesthetically, but systematically. <img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/0cd621d31aef7318c99a1f0f77ca21de3dad210c0d29be45f329f5d3da572e70/L1530873.JPG" data-mid="236644973" border="0" src="https://freight.cargo.site/w/1000/i/0cd621d31aef7318c99a1f0f77ca21de3dad210c0d29be45f329f5d3da572e70/L1530873.JPG" /> <img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/9301b6396f251c32f8ab46aac69f31c331f3bdf6e7277d37ede95d4bf3645412/L1540031.JPG" data-mid="236644976" border="0" src="https://freight.cargo.site/w/1000/i/9301b6396f251c32f8ab46aac69f31c331f3bdf6e7277d37ede95d4bf3645412/L1540031.JPG" /> <img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/ca5e555be4ccad1ab3386047198cfef24c5185bf870321043307533589f4e41e/L1540825.JPG" data-mid="236645027" border="0" src="https://freight.cargo.site/w/1000/i/ca5e555be4ccad1ab3386047198cfef24c5185bf870321043307533589f4e41e/L1540825.JPG" /> <img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/e273fc32d648f275bcb21f76bc055f067508edfee34ac2b1d273f7a816fe4f6a/L1540789.JPG" data-mid="236645026" border="0" src="https://freight.cargo.site/w/1000/i/e273fc32d648f275bcb21f76bc055f067508edfee34ac2b1d273f7a816fe4f6a/L1540789.JPG" /> <img width="7888" height="5261" width_o="7888" height_o="5261" data-src="https://freight.cargo.site/t/original/i/52a1d4ee0126ef0d51f3fd79f213cbff2f8247fac2ef2ac4609b75c39ee3172d/Lightroom-42.jpg" data-mid="236645160" border="0" src="https://freight.cargo.site/w/1000/i/52a1d4ee0126ef0d51f3fd79f213cbff2f8247fac2ef2ac4609b75c39ee3172d/Lightroom-42.jpg" /> <img width="4636" height="3088" width_o="4636" height_o="3088" data-src="https://freight.cargo.site/t/original/i/af440c0fd6f5da3f01fc3767ef83008eab6c7746bffcfc7dc99775d50ce0d985/Screenshot-2025-08-04-at-16.53.44.jpg" data-mid="236645883" border="0" src="https://freight.cargo.site/w/1000/i/af440c0fd6f5da3f01fc3767ef83008eab6c7746bffcfc7dc99775d50ce0d985/Screenshot-2025-08-04-at-16.53.44.jpg" /> The Vision: A Unified Brand Operating System I spearheaded the development of a Brand Operating System ​(BrandOS) — a strategic and creative framework that would act as the connective tissue between product experiences and communications. <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b1ce976e936fa0b47d460c62c35258b79cad622c35b04408bff1ea0472f82ec/Brand-Wheel2.png" data-mid="236633990" border="0" src="https://freight.cargo.site/w/1000/i/2b1ce976e936fa0b47d460c62c35258b79cad622c35b04408bff1ea0472f82ec/Brand-Wheel2.png" /> Simply based on 3 brand truths. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b3ec09037189f93a7f471fbd1f26b4989141ab2272441b723e6379758524687/3principles.png" data-mid="236634310" border="0" src="https://freight.cargo.site/w/1000/i/0b3ec09037189f93a7f471fbd1f26b4989141ab2272441b723e6379758524687/3principles.png" /> <img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/454b68917b530c13914342234f17502cca2af13def1dfa9dc4e40a8cd9cd1ae1/L1530963.JPG" data-mid="236634897" border="0" src="https://freight.cargo.site/w/1000/i/454b68917b530c13914342234f17502cca2af13def1dfa9dc4e40a8cd9cd1ae1/L1530963.JPG" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/517a76db7da0fea2ecf6df5ddaebc6f4fa9a1905f2c01e0d1c544cc4243226c6/unnamed.gif" data-mid="236634919" border="0" src="https://freight.cargo.site/w/640/i/517a76db7da0fea2ecf6df5ddaebc6f4fa9a1905f2c01e0d1c544cc4243226c6/unnamed.gif" /> New Typography (Adding clarity and scalability)<img width="1717" height="796" width_o="1717" height_o="796" data-src="https://freight.cargo.site/t/original/i/b42bb7b7ba9fff89b71e1c18a61e3f89202a2ee24fff447fec61ac738746dd8c/Typo.png" data-mid="236635009" border="0" src="https://freight.cargo.site/w/1000/i/b42bb7b7ba9fff89b71e1c18a61e3f89202a2ee24fff447fec61ac738746dd8c/Typo.png" />New Palette (Adding vibrancy) <img width="2568" height="429" width_o="2568" height_o="429" data-src="https://freight.cargo.site/t/original/i/7e399a3260e88158418e0e27adaefa76d280ed79d4d4c1651046c6ba70001718/colours.png" data-mid="236635008" border="0" src="https://freight.cargo.site/w/1000/i/7e399a3260e88158418e0e27adaefa76d280ed79d4d4c1651046c6ba70001718/colours.png" />New Logo (Keeping legacy equity)<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6beb59bbb593dfdc52197546a9d65f97c976a11953124a49c1a5f189bf0011f/Disguise-Mark-Dark-Clean.png" data-mid="236635179" border="0" src="https://freight.cargo.site/w/1000/i/f6beb59bbb593dfdc52197546a9d65f97c976a11953124a49c1a5f189bf0011f/Disguise-Mark-Dark-Clean.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a032ae3aba8a20f8e01444a2f63fc3b2d7e613c73ddfee88a6e31caa17d745f/Disguise-Mark-Dark.png" data-mid="236635180" border="0" src="https://freight.cargo.site/w/1000/i/4a032ae3aba8a20f8e01444a2f63fc3b2d7e613c73ddfee88a6e31caa17d745f/Disguise-Mark-Dark.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d9de8a85106774550dcd98f1397023f9ea05d31ccd769293624f2b0c1b1c204/Disguise-New-Logo-Dark.png" data-mid="236635181" border="0" src="https://freight.cargo.site/w/1000/i/0d9de8a85106774550dcd98f1397023f9ea05d31ccd769293624f2b0c1b1c204/Disguise-New-Logo-Dark.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/808f682c4ef9ad6d05ee6021088ae8e7923a8ec179bab1df759251c15456ed55/Disguise-New-Logo-Portrait-Dark.png" data-mid="236635182" border="0" src="https://freight.cargo.site/w/1000/i/808f682c4ef9ad6d05ee6021088ae8e7923a8ec179bab1df759251c15456ed55/Disguise-New-Logo-Portrait-Dark.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03d2693234b00984b1ce04ae4af54c19abe6f99c1f1ab53fb1488c37606edee1/Disguise-New-Logo-Word-Dark.png" data-mid="236635183" border="0" src="https://freight.cargo.site/w/1000/i/03d2693234b00984b1ce04ae4af54c19abe6f99c1f1ab53fb1488c37606edee1/Disguise-New-Logo-Word-Dark.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/176cd2d405cfd7818e2e8a757cbb117cad1cda12934627a7041eb3e9d4d36269/Logo-Full.gif" data-mid="236635193" border="0" src="https://freight.cargo.site/w/1000/i/176cd2d405cfd7818e2e8a757cbb117cad1cda12934627a7041eb3e9d4d36269/Logo-Full.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac7cc4943bc20c4c85c0c89bde0b6e261dbae32aa7a5615fa6574f5ec56ed042/V1-Full.gif" data-mid="236635195" border="0" src="https://freight.cargo.site/w/1000/i/ac7cc4943bc20c4c85c0c89bde0b6e261dbae32aa7a5615fa6574f5ec56ed042/V1-Full.gif" /> This system was not just a design refresh — it was a rethinking of how Disguise showed up at every touchpoint: From user interface to marketing campaigns.From product logos to learning platforms.From internal documentation to global partner toolkits. At its core, the Brand OS provided a modular, scalable design architecture — supporting multiple sub-brands (like Cloud, Designer, Porta, RenderStream) while ensuring each felt unmistakably part of the Disguise ecosystem. <img width="3420" height="1825" width_o="3420" height_o="1825" data-src="https://freight.cargo.site/t/original/i/17d64497fad4ff6801394d82d6c16ec6e4a57df8028a42e6f5208dde16591ae6/Brand_OS.png" data-mid="236632902" border="0" src="https://freight.cargo.site/w/1000/i/17d64497fad4ff6801394d82d6c16ec6e4a57df8028a42e6f5208dde16591ae6/Brand_OS.png" /> The Craft: Design Systems as Visual Intelligence I led a multi-disciplinary team to redefine the visual and verbal identity from the ground up: Tone of Voice: Shifted from technical and niche to confident, inclusive, and globally aspirational — appealing to both creative technologists and enterprise clients.Pictographic Language: Introduced a flexible iconography system, designed to support UI, product comms, and educational material — allowing rapid onboarding across products without losing brand cohesion.Visual Elements: Developed a refined and dynamic visual toolkit — including a grid-based layout system, motion principles, colour strategy, typography, and imagery style — designed to scale across platforms and mediums.Sub-Brand Design System: Built guidelines and reusable components to enable internal and external teams to implement sub-brands with ease, reducing design bottlenecks while elevating brand consistency. The Pictograms <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5232f28bbc84778f25570d969f7b3953fee403970e24e62466c89badee234ff3/Disguise_KV_01.png" data-mid="236538556" border="0" src="https://freight.cargo.site/w/1000/i/5232f28bbc84778f25570d969f7b3953fee403970e24e62466c89badee234ff3/Disguise_KV_01.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ddbb58fddaea439a2780a197c923fc24eb0f4efd395005c7979d62b338f063ee/Picto_Anim.gif" data-mid="236538550" border="0" src="https://freight.cargo.site/w/1000/i/ddbb58fddaea439a2780a197c923fc24eb0f4efd395005c7979d62b338f063ee/Picto_Anim.gif" /> From UI <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/770cf0ca849ec5758b2784964116cf67bf4ea2ab9301b50e3551cd1e028a3bff/Disguise_KV_03.png" data-mid="236538558" border="0" src="https://freight.cargo.site/w/1000/i/770cf0ca849ec5758b2784964116cf67bf4ea2ab9301b50e3551cd1e028a3bff/Disguise_KV_03.png" /> To Spatial Experience <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/2d9b1714b78b8848c2b7349917a4913054afea5b048582ed3e8d08a54843c436/Disguise_KV_06.png" data-mid="236538561" border="0" src="https://freight.cargo.site/w/1000/i/2d9b1714b78b8848c2b7349917a4913054afea5b048582ed3e8d08a54843c436/Disguise_KV_06.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c00aaa10a8766137c686d1dac49ab425e698317fdfaab91278806f430630a3c2/Disguise_KV_02.png" data-mid="236538557" border="0" src="https://freight.cargo.site/w/1000/i/c00aaa10a8766137c686d1dac49ab425e698317fdfaab91278806f430630a3c2/Disguise_KV_02.png" /> To Product Identities <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9369f36a2d276bccba26c5382ac341b9b6c675c8b86ce1ffca1f716a273e6d58/Render_1-copy.png" data-mid="236639104" border="0" src="https://freight.cargo.site/w/1000/i/9369f36a2d276bccba26c5382ac341b9b6c675c8b86ce1ffca1f716a273e6d58/Render_1-copy.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/434da9d1f4206142aa715db210d227685d053a080254c91dcafa21ac55629901/Disguise_KV_04.png" data-mid="236538559" border="0" src="https://freight.cargo.site/w/1000/i/434da9d1f4206142aa715db210d227685d053a080254c91dcafa21ac55629901/Disguise_KV_04.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/28817f6aab3e596dd12186e1253d76615dc074818a5e0e51008de7fc4048dc14/Disguise_KV_05.png" data-mid="236538560" border="0" src="https://freight.cargo.site/w/1000/i/28817f6aab3e596dd12186e1253d76615dc074818a5e0e51008de7fc4048dc14/Disguise_KV_05.png" /> The Execution: From Strategy to Practice I drove collaboration across Product, Marketing, and Executive teams to embed the brand system into every design decision and product workflow. Key deliverables included: Launch of a shared brand library in Figma and Styleguide platforms.Training for internal teams and global partners to self-serve high-quality branded assets.Overhaul of web and product UI to align with the Brand OS.Implementation across live shows, platform comms, support channels, and training content — reinforcing brand recognition globally. <img width="3292" height="2532" width_o="3292" height_o="2532" data-src="https://freight.cargo.site/t/original/i/4ff64a940e53bf1f47970abcb422fcad15a75d01041a70e16b160f7861678385/Screenshot-2025-08-04-at-16.35.00.png" data-mid="236644903" border="0" src="https://freight.cargo.site/w/1000/i/4ff64a940e53bf1f47970abcb422fcad15a75d01041a70e16b160f7861678385/Screenshot-2025-08-04-at-16.35.00.png" /> <img width="3278" height="2522" width_o="3278" height_o="2522" data-src="https://freight.cargo.site/t/original/i/62caab76d4ffb5afc70fcfc7005cd9698af20caa7f0707c942b03a5bdd9dcdd4/Screenshot-2025-08-04-at-16.34.36.png" data-mid="236644902" border="0" src="https://freight.cargo.site/w/1000/i/62caab76d4ffb5afc70fcfc7005cd9698af20caa7f0707c942b03a5bdd9dcdd4/Screenshot-2025-08-04-at-16.34.36.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/c5e686dcac46a3c0588c8a45311d2a30e74920ad39985e48844652b325d74ea0/Disguise_Figma_lib.png" data-mid="236643794" border="0" src="https://freight.cargo.site/w/1000/i/c5e686dcac46a3c0588c8a45311d2a30e74920ad39985e48844652b325d74ea0/Disguise_Figma_lib.png" /><img width="5582" height="3134" width_o="5582" height_o="3134" data-src="https://freight.cargo.site/t/original/i/866e202636025affb8ddebf9586568691588a5626fc1ecda66ac74acfea7306c/Learn.png" data-mid="236638484" border="0" src="https://freight.cargo.site/w/1000/i/866e202636025affb8ddebf9586568691588a5626fc1ecda66ac74acfea7306c/Learn.png" /> <img width="694" height="695" width_o="694" height_o="695" data-src="https://freight.cargo.site/t/original/i/8491f7e6b02747114525d462232d9a60341b716bd72b7f4440baf51fc14f260b/learn3.png" data-mid="236641456" border="0" src="https://freight.cargo.site/w/694/i/8491f7e6b02747114525d462232d9a60341b716bd72b7f4440baf51fc14f260b/learn3.png" /> <img width="7336" height="6820" width_o="7336" height_o="6820" data-src="https://freight.cargo.site/t/original/i/1bd5c02b6ab92580af68b94bd56f3cf8f1650d64996933f264b87870aeab8e8f/Cloud_UI.png" data-mid="236641457" border="0" src="https://freight.cargo.site/w/1000/i/1bd5c02b6ab92580af68b94bd56f3cf8f1650d64996933f264b87870aeab8e8f/Cloud_UI.png" /> <img width="694" height="695" width_o="694" height_o="695" data-src="https://freight.cargo.site/t/original/i/86933fa26a1ce5b1c05f022b5c43e8455d15a6afafb5ac37df0a665ef64e0b42/cloud1.png" data-mid="236641453" border="0" src="https://freight.cargo.site/w/694/i/86933fa26a1ce5b1c05f022b5c43e8455d15a6afafb5ac37df0a665ef64e0b42/cloud1.png" /> <img width="680" height="681" width_o="680" height_o="681" data-src="https://freight.cargo.site/t/original/i/64de273a439842ee828f56b13884f1ef8b7bdfce7c34f8cdafc1adefd5ddd6f0/Designer-Pro.png" data-mid="236641455" border="0" src="https://freight.cargo.site/w/680/i/64de273a439842ee828f56b13884f1ef8b7bdfce7c34f8cdafc1adefd5ddd6f0/Designer-Pro.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ea97c3494536cfe82193413729810156c453c896e4e1b7492b7daec9c9a11073/D-Pro_KV_16_9.png" data-mid="236641782" border="0" src="https://freight.cargo.site/w/1000/i/ea97c3494536cfe82193413729810156c453c896e4e1b7492b7daec9c9a11073/D-Pro_KV_16_9.png" /> The Outcome: Design as a Growth Engine The impact of this transformation was measurable: Faster go-to-market for new product verticals.Identity establish at trade shows and global offices.Increased brand affinity across creative and enterprise segments.A unified design language across marketing and product — leading to higher engagement, stronger user trust, and global recognition. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f29ae3c7784b4a181419042175fc7b0712807acd3dca4b4a9211604b701000f/Slide-16_9---1.png" data-mid="237486981" border="0" src="https://freight.cargo.site/w/1000/i/6f29ae3c7784b4a181419042175fc7b0712807acd3dca4b4a9211604b701000f/Slide-16_9---1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcb4a0bc896b262ccde7bf2525eecaecf5fa8cd0e46391950d81380eee3ec7b3/Slide-16_9---2.png" data-mid="237486982" border="0" src="https://freight.cargo.site/w/1000/i/dcb4a0bc896b262ccde7bf2525eecaecf5fa8cd0e46391950d81380eee3ec7b3/Slide-16_9---2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/597b9f78f5f4f7666054031098d4bd6ceefc509f822b6c57a552aa1119e24905/Slide-16_9---6.png" data-mid="237487024" border="0" src="https://freight.cargo.site/w/1000/i/597b9f78f5f4f7666054031098d4bd6ceefc509f822b6c57a552aa1119e24905/Slide-16_9---6.png" /> But perhaps most importantly, this shift established Design as a strategic function within the business — not only shaping how Disguise looked, but how it thought, communicated, and scaled. https://igorpancaldi.com/United-Colors-of-Benetton Sun, 14 Mar 2021 14:08:58 +0000 Igor Pancaldi https://igorpancaldi.com/United-Colors-of-Benetton <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e26d81d953df1c79901ab240ace0a4407d521d278edf8738a8830a6cb18c6d80/UCB-Copy-6.png" data-mid="101981770" border="0" src="https://freight.cargo.site/w/1000/i/e26d81d953df1c79901ab240ace0a4407d521d278edf8738a8830a6cb18c6d80/UCB-Copy-6.png" /> United Colors of Benetton 2021 Known for their freedom of thought and history rooted in breaking barriers, Benetton partnered with R/GA London to drive the company’s transformation via a 360 rehaul of its global direct-to-consumer experience. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3f2149909079ff8285d075c818e8f7a4bedbd54f0792067e72a000f99149e48b/UCB-Copy-5.png" data-mid="101982543" border="0" src="https://freight.cargo.site/w/1000/i/3f2149909079ff8285d075c818e8f7a4bedbd54f0792067e72a000f99149e48b/UCB-Copy-5.png" /> Translating the brand’s signature philosophy into a modern omnichannel experience and giving it a clear and distinctive role in contemporary culture was the key aspect of the brief. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/d7777ce697ec2c704d50642c9bba4ba04fc3980bc8d5891fc594861337ce30cf/UCB_AdAge6.png" data-mid="101975427" border="0" src="https://freight.cargo.site/w/1000/i/d7777ce697ec2c704d50642c9bba4ba04fc3980bc8d5891fc594861337ce30cf/UCB_AdAge6.png" /> Benetton was looking to achieve triple digit growth and further position itself as a leader in the casual Italian lifestyle category. Creating an e-commerce platform that would engage Gen-Z and utilise digital to encourage omnichannel sales was pivotal for the brand’s ongoing success. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e2c5ae5198f1cc3076a1cc64beae5820d0bd10e41d47521e599f49e48f0ff1ce/UCB_AdAge1.png" data-mid="101975422" border="0" src="https://freight.cargo.site/w/1000/i/e2c5ae5198f1cc3076a1cc64beae5820d0bd10e41d47521e599f49e48f0ff1ce/UCB_AdAge1.png" /> So we came out with one core concept: Blend Different.&nbsp;The ambition behind our creative platform was to empower Benetton customers through unexpected yet highly relevant combinations of products, stories and cultural moments. • BLEND DIFFERENT• BLEND DIFFERENT• BLEND DIFFERENT<img width="1059" height="1540" width_o="1059" height_o="1540" data-src="https://freight.cargo.site/t/original/i/258c493d13f5c768418022196ef6cd846a22e4fc9a87bc70ce70de3d0487567c/BD_guy.png" data-mid="101975925" border="0" src="https://freight.cargo.site/w/1000/i/258c493d13f5c768418022196ef6cd846a22e4fc9a87bc70ce70de3d0487567c/BD_guy.png" /> UCB has always challenged stereotypes. The limitations of how we view the world. The perceptions of how we should behave. From fashion not being sustainable. To color not being fashion. To luxury being only for the few. To life existing in just black and white. By looking closer we saw possibilities. The curiosity of combining opposites. The joy of embracing the unknown. To discover the beauty of the unexpected. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/885f31edabb6e4c656c90094cfe60f5319bfac83906dd970ee23be2dd8156e14/UCB_AdAge4.png" data-mid="101975425" border="0" src="https://freight.cargo.site/w/1000/i/885f31edabb6e4c656c90094cfe60f5319bfac83906dd970ee23be2dd8156e14/UCB_AdAge4.png" /> The “Blend Different” module was designed to amplify UCB's daring approach to identity and product exploration by encouraging each customer to experiment, combine &amp; express across subcategories, colors, styles and even genders. It promoted unexpected discovery and further exploration. <img width="1526" height="844" width_o="1526" height_o="844" data-src="https://freight.cargo.site/t/original/i/7d264d671218414e105c5fe62adf1675453dc3ed3673ebc8e58606e3f9f3c55d/UCB_AdAge5.png" data-mid="101975426" border="0" src="https://freight.cargo.site/w/1000/i/7d264d671218414e105c5fe62adf1675453dc3ed3673ebc8e58606e3f9f3c55d/UCB_AdAge5.png" /> Signature brand experiences were brought to life through the lens of colour as interface. This foundational concept was applied to product discovery and exploration and allowed us to create actionable moments of wonder that took users deeper into the world of UCB. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/a518b833722547f7d3eb745ae5900ae05ff4fb7e117fb11e0bf5a79c726d9aa8/UCB_AdAge8.png" data-mid="101975429" border="0" src="https://freight.cargo.site/w/1000/i/a518b833722547f7d3eb745ae5900ae05ff4fb7e117fb11e0bf5a79c726d9aa8/UCB_AdAge8.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/7f5b6e881d6fba1a7d25c78ccc7b55153192d0d76bd432c212d5f0ad934ea321/UCB_AdAge7.png" data-mid="101975428" border="0" src="https://freight.cargo.site/w/1000/i/7f5b6e881d6fba1a7d25c78ccc7b55153192d0d76bd432c212d5f0ad934ea321/UCB_AdAge7.png" /> Embracing the contrast and clashes of unexpected combinations, we used colour to create focus and a new way to position luxury playfully. Additionally, we tried to bridge the digital and physical domains by getting products closer to customers and making them more tangible online. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5b45a1f98d73a411942ba17ad3eb43901ff9379c7e8ee39908f3ae36b0479e6f/UCB-Copy-3.png" data-mid="101982577" border="0" src="https://freight.cargo.site/w/1000/i/5b45a1f98d73a411942ba17ad3eb43901ff9379c7e8ee39908f3ae36b0479e6f/UCB-Copy-3.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b07fb17ad6aeb8af75e678190e5cc7a177e35cc59600ece7fd766886d7b877c2/UCB-Copy-7.png" data-mid="101982704" border="0" src="https://freight.cargo.site/w/1000/i/b07fb17ad6aeb8af75e678190e5cc7a177e35cc59600ece7fd766886d7b877c2/UCB-Copy-7.png" /> Contextual storytelling intelligently brought editorial content and commerce together to inspire and engage Benetton’s wide ranging audiences. Envisaged to have a cross-over appeal while at the same time highly personalised. ︎ gb.benetton.com https://igorpancaldi.com/Wio Tue, 22 Jul 2025 14:26:31 +0000 Igor Pancaldi https://igorpancaldi.com/Wio Wio 2021 Inspired by the principle of “Wayfinding,” we shaped a forward-looking fintech brand—and digital product—that empowers customers to chart new financial paths and actively reach their goals. Embedded in every touchpoint is the optimism and ambition defining the UAE’s emerging fintech landscape: an energetic drive to innovate, unlock new opportunities, and lift financial aspirations across a rapidly transforming region. <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/6c9046773721d657a53d879c99d1aabd4db9094f4395ac665f62ac8a12604a9b/xxx_LOGO-03.gif" data-mid="236140036" border="0" src="https://freight.cargo.site/w/1000/i/6c9046773721d657a53d879c99d1aabd4db9094f4395ac665f62ac8a12604a9b/xxx_LOGO-03.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/62deecf81b6b67f467412118d782beba8cee670d9e08cdc59ccaf8c67306e5fa/xxx_Hero_02-2000x1125.png" data-mid="236140035" border="0" src="https://freight.cargo.site/w/1000/i/62deecf81b6b67f467412118d782beba8cee670d9e08cdc59ccaf8c67306e5fa/xxx_Hero_02-2000x1125.png" /> The product experience is crafted as a smart, intuitive guide—helping users navigate decisions, anticipate opportunities, and progress confidently toward a brighter financial future. Every interaction delivers not only guidance and clarity, but also reflects the bold spirit and future-focused vision powering fintech growth in the UAE. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/dde5fcc88c9c621d0eee7fb9ec4493257572c42a6a568f9bcfe47b6f6d8866a8/xxx_Screens_07.jpg" data-mid="236140037" border="0" src="https://freight.cargo.site/w/1000/i/dde5fcc88c9c621d0eee7fb9ec4493257572c42a6a568f9bcfe47b6f6d8866a8/xxx_Screens_07.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/687e6d35233d224ba9d7f621b30a60ab69243c3ad6a813c1019dc166a66f6dce/xxx_Brand_xxxgrams_AllPictosMotion_RB_V01-Blue.gif" data-mid="236140865" border="0" src="https://freight.cargo.site/w/1000/i/687e6d35233d224ba9d7f621b30a60ab69243c3ad6a813c1019dc166a66f6dce/xxx_Brand_xxxgrams_AllPictosMotion_RB_V01-Blue.gif" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b39c6b697700f2542b3b186535a0c4ca9e0a9c5bc1d930772074b73c5c504846/xxx_Social_08-2000x1125.jpg" data-mid="236140039" border="0" src="https://freight.cargo.site/w/1000/i/b39c6b697700f2542b3b186535a0c4ca9e0a9c5bc1d930772074b73c5c504846/xxx_Social_08-2000x1125.jpg" /><img width="3000" height="3478" width_o="3000" height_o="3478" data-src="https://freight.cargo.site/t/original/i/ead83ea662f34a8d5f2c1eacb610a5eb2f580444f0d3ea939d5d5c851ea4bc23/xxx_Screens_09.jpg" data-mid="236140038" border="0" src="https://freight.cargo.site/w/1000/i/ead83ea662f34a8d5f2c1eacb610a5eb2f580444f0d3ea939d5d5c851ea4bc23/xxx_Screens_09.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e216c8695da4f6f395932be423f888ef010bc030f45fd77fb8cf12391c6ece79/xxx_CreditCards_RB43.gif" data-mid="236140866" border="0" src="https://freight.cargo.site/w/1000/i/e216c8695da4f6f395932be423f888ef010bc030f45fd77fb8cf12391c6ece79/xxx_CreditCards_RB43.gif" /> <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/a731b9b4702c7dd1df30058720e3da6357846171f90a718c79bd83996b1e5fb3/xxx_Brand_Tool_FindAxxxgram_RB_V07.gif" data-mid="236140864" border="0" src="https://freight.cargo.site/w/800/i/a731b9b4702c7dd1df30058720e3da6357846171f90a718c79bd83996b1e5fb3/xxx_Brand_Tool_FindAxxxgram_RB_V07.gif" /> <img width="1918" height="1080" width_o="1918" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a15b01af3bc737941822cd75f3a1f4ee1bd0cde0b9d6b9d6677c191cc0cf87e/xxx_Brand_logoAnimation_constructionSequence-09-1.gif" data-mid="236140863" border="0" src="https://freight.cargo.site/w/1000/i/0a15b01af3bc737941822cd75f3a1f4ee1bd0cde0b9d6b9d6677c191cc0cf87e/xxx_Brand_logoAnimation_constructionSequence-09-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83b82b15e6a339c6b6eee0f91623c1d48d5990767baf5852a94772e58136b1f0/xxx_Brand_2DLayoutType_RB_Guidelines_V01.gif" data-mid="236140862" border="0" src="https://freight.cargo.site/w/1000/i/83b82b15e6a339c6b6eee0f91623c1d48d5990767baf5852a94772e58136b1f0/xxx_Brand_2DLayoutType_RB_Guidelines_V01.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2d46fdbec3910adcc739108e7f97ca866da31cd5fc68ffaef50eb4883cd83bc/xxx_Brand_2DLayoutType_RB_Forward_V01.gif" data-mid="236140861" border="0" src="https://freight.cargo.site/w/1000/i/c2d46fdbec3910adcc739108e7f97ca866da31cd5fc68ffaef50eb4883cd83bc/xxx_Brand_2DLayoutType_RB_Forward_V01.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1676f8e82a7acd99e9b994be451faab28418378c05c3fefd6e30bd5047c5c10/tarjet.gif" data-mid="236140860" border="0" src="https://freight.cargo.site/w/1000/i/f1676f8e82a7acd99e9b994be451faab28418378c05c3fefd6e30bd5047c5c10/tarjet.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bedb561e2cf4b823089da6ac94ef261e26c9708abebf42f4a4bb8c484be7ed7/pen.gif" data-mid="236140859" border="0" src="https://freight.cargo.site/w/1000/i/1bedb561e2cf4b823089da6ac94ef261e26c9708abebf42f4a4bb8c484be7ed7/pen.gif" /> <img width="1000" height="1302" width_o="1000" height_o="1302" data-src="https://freight.cargo.site/t/original/i/6e5237de7db2918e30e0b7b05ea4b901180d593c676f25d670893fe2294d13e3/xxx_BuisnessCards_RB34.jpg" data-mid="236140033" border="0" src="https://freight.cargo.site/w/1000/i/6e5237de7db2918e30e0b7b05ea4b901180d593c676f25d670893fe2294d13e3/xxx_BuisnessCards_RB34.jpg" /> https://igorpancaldi.com/Eurosport Sun, 14 Mar 2021 15:56:42 +0000 Igor Pancaldi https://igorpancaldi.com/Eurosport Eurosport - Brand &amp; Player2019-2020 <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/d675dd40f227b6df55d9d08a30bf6b913ddf580b085b2d17dd630129d4b59df5/eurosport-grid07.gif" data-mid="236130367" border="0" src="https://freight.cargo.site/w/1000/i/d675dd40f227b6df55d9d08a30bf6b913ddf580b085b2d17dd630129d4b59df5/eurosport-grid07.gif" /> <img width="500" height="281" width_o="500" height_o="281" data-src="https://freight.cargo.site/t/original/i/a275e4a0962bc4a5843015ff5aae0c8b9febe56445902c35d42decb6fca94b1c/E_Sport_7-0_00-14560.gif" data-mid="236130352" border="0" src="https://freight.cargo.site/w/500/i/a275e4a0962bc4a5843015ff5aae0c8b9febe56445902c35d42decb6fca94b1c/E_Sport_7-0_00-14560.gif" /> <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/13e3f7e2ffd145009528954b76be5f0171f7d6578ec0eda77634c8d62c845677/E_Sport_9-0_F1-14516000.gif" data-mid="236130354" border="0" src="https://freight.cargo.site/w/800/i/13e3f7e2ffd145009528954b76be5f0171f7d6578ec0eda77634c8d62c845677/E_Sport_9-0_F1-14516000.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2d24d7a0c830f1b505785aa14cb0c9277037dab2f730b2c17a2869dc1496a0a5/E_Sport_8-0-14514-1.gif" data-mid="236130353" border="0" src="https://freight.cargo.site/w/960/i/2d24d7a0c830f1b505785aa14cb0c9277037dab2f730b2c17a2869dc1496a0a5/E_Sport_8-0-14514-1.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/f13e80012fa14ef78549d226656ce5e79a988910b8e1317a1362f5f0e4d32a65/E_Sport_9-4.gif" data-mid="236130356" border="0" src="https://freight.cargo.site/w/640/i/f13e80012fa14ef78549d226656ce5e79a988910b8e1317a1362f5f0e4d32a65/E_Sport_9-4.gif" /> <img width="1920" height="1082" width_o="1920" height_o="1082" data-src="https://freight.cargo.site/t/original/i/53d7e38ba19983b5936380d6e00fb9ff294152496f77c3cb7ebaa6c63eb37329/eurosport-08-1-e1619517850707.png" data-mid="236130364" border="0" src="https://freight.cargo.site/w/1000/i/53d7e38ba19983b5936380d6e00fb9ff294152496f77c3cb7ebaa6c63eb37329/eurosport-08-1-e1619517850707.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7f87b20378a64acd0e029c242ee749d2757c6c26de2192e3bd9e45311f6136e/eurosport-04-e1619517945325.png" data-mid="236130362" border="0" src="https://freight.cargo.site/w/1000/i/e7f87b20378a64acd0e029c242ee749d2757c6c26de2192e3bd9e45311f6136e/eurosport-04-e1619517945325.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a71a52f79d96992e45547956f69e34cb106507c45553863bba992b5c86982db5/eurosport_book_01-02-e1619518012903.png" data-mid="236130369" border="0" src="https://freight.cargo.site/w/1000/i/a71a52f79d96992e45547956f69e34cb106507c45553863bba992b5c86982db5/eurosport_book_01-02-e1619518012903.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7ef9de49dfbb850694591289864326d23e0ecfefeed06258b839c0a56a7dfde/eurosport_book_01-09-e1619517981304.png" data-mid="236130368" border="0" src="https://freight.cargo.site/w/1000/i/e7ef9de49dfbb850694591289864326d23e0ecfefeed06258b839c0a56a7dfde/eurosport_book_01-09-e1619517981304.png" /> Embodying “The Full Picture of Sport,” we built a visual language for Eurosport Player that puts dynamic imagery and footage front and center. This approach shapes every aspect of the platform’s user experience—making the brand’s promise real by drawing fans straight into the action and emotion of global sport. Every touchpoint delivers impact, immersion, and excitement.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7459e2f8aa7e81377ebbef972cf0147ccc232df5ab45282869b91288aba38588/ESP_1.png" data-mid="236133412" border="0" src="https://freight.cargo.site/w/1000/i/7459e2f8aa7e81377ebbef972cf0147ccc232df5ab45282869b91288aba38588/ESP_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e1e08bf9166335e0c1395218c31c17287e1c585c4a88b5d2e88d59b01df2603/ESP_2.png" data-mid="236133413" border="0" src="https://freight.cargo.site/w/1000/i/2e1e08bf9166335e0c1395218c31c17287e1c585c4a88b5d2e88d59b01df2603/ESP_2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44d82a1e9cf36fedce41d020ece4d062be003d3b816254636022f03c15bf9a57/ESP_3.png" data-mid="236133414" border="0" src="https://freight.cargo.site/w/1000/i/44d82a1e9cf36fedce41d020ece4d062be003d3b816254636022f03c15bf9a57/ESP_3.png" /> <img width="1920" height="2375" width_o="1920" height_o="2375" data-src="https://freight.cargo.site/t/original/i/57ed07e6e84b0f672b34303a256c2dc2cf80fd637f541042f886753b1276f9c7/ESP_4.png" data-mid="236133415" border="0" src="https://freight.cargo.site/w/1000/i/57ed07e6e84b0f672b34303a256c2dc2cf80fd637f541042f886753b1276f9c7/ESP_4.png" /> https://igorpancaldi.com/Knorr Sun, 14 Mar 2021 16:01:27 +0000 Igor Pancaldi https://igorpancaldi.com/Knorr <img width="2460" height="1037" width_o="2460" height_o="1037" data-src="https://freight.cargo.site/t/original/i/46b4646fdc468b434b5f3647633e19868a7217b8b818a8244295b43c8f3caf6d/F50-Long.jpg" data-mid="101984770" border="0" src="https://freight.cargo.site/w/1000/i/46b4646fdc468b434b5f3647633e19868a7217b8b818a8244295b43c8f3caf6d/F50-Long.jpg" /> Knorr 2021 R/GA partnered with Knorr and IPG agencies to elevate the latest Knorr campaign of ‘Eativist’, a movement thought to change people’s behaviour about eating. In order to hero 50 vegetables ( named Future 50&nbsp;) that are good for your health and for the planet by having a very low carbon footprint, I took charge in illustrating all the natural ingredients to create a versatile toolkit of characters to use across various platforms of communications. <img width="9099" height="1026" width_o="9099" height_o="1026" data-src="https://freight.cargo.site/t/original/i/0cbbffa0c4d48671829a717b4a7f35a500ac2172537aa90ea521ca3e4a23e633/50---1.jpg" data-mid="101985220" border="0" src="https://freight.cargo.site/w/1000/i/0cbbffa0c4d48671829a717b4a7f35a500ac2172537aa90ea521ca3e4a23e633/50---1.jpg" /><img width="9099" height="1026" width_o="9099" height_o="1026" data-src="https://freight.cargo.site/t/original/i/96b1dfa21707cdc2c808e13b80cbdcc59ee2c837dc890645a7816141ed214cd1/50---2.jpg" data-mid="101985221" border="0" src="https://freight.cargo.site/w/1000/i/96b1dfa21707cdc2c808e13b80cbdcc59ee2c837dc890645a7816141ed214cd1/50---2.jpg" /> <img width="959" height="1159" width_o="959" height_o="1159" data-src="https://freight.cargo.site/t/original/i/776c13fe0e3b2248b5d470c4ee23bb78924fed9b81f816fab5976ea121ca4f08/F50_group.png" data-mid="101995695" border="0" src="https://freight.cargo.site/w/959/i/776c13fe0e3b2248b5d470c4ee23bb78924fed9b81f816fab5976ea121ca4f08/F50_group.png" /> Each and one of them were painted in great detail, to retain the level of realism of the original ingredient. <img width="1755" height="1185" width_o="1755" height_o="1185" data-src="https://freight.cargo.site/t/original/i/24852282786aa72217dbb900e313b43fd9d4c0541814f5a9211168ca887e6206/clusters.png" data-mid="101984581" border="0" src="https://freight.cargo.site/w/1000/i/24852282786aa72217dbb900e313b43fd9d4c0541814f5a9211168ca887e6206/clusters.png" /> <img width="702" height="688" width_o="702" height_o="688" data-src="https://freight.cargo.site/t/original/i/e326c5f919146e7a845985a64fddd5590f7dc5fc897be35dd7717e19838aaddd/F50_small_group.png" data-mid="101984582" border="0" src="https://freight.cargo.site/w/702/i/e326c5f919146e7a845985a64fddd5590f7dc5fc897be35dd7717e19838aaddd/F50_small_group.png" /> By having a systematic approach to characters, I’ve generated a toolkit to assemble and use them in different contexts. Crafting expressions to make them talk and sing. <img width="4498" height="1596" width_o="4498" height_o="1596" data-src="https://freight.cargo.site/t/original/i/f03dc968191f3f418893afc1d7043dc7f9393b944ed501fa71360e1d268e638a/Screen-Shot-2021-03-14-at-6.17.08-PM.png" data-mid="101994527" border="0" src="https://freight.cargo.site/w/1000/i/f03dc968191f3f418893afc1d7043dc7f9393b944ed501fa71360e1d268e638a/Screen-Shot-2021-03-14-at-6.17.08-PM.png" /> <img width="4742" height="1898" width_o="4742" height_o="1898" data-src="https://freight.cargo.site/t/original/i/061a67590cefec8c3dc71bf0f4a16241d15920329d51b5ad56579162e93f36cb/Screen-Shot-2021-03-14-at-6.20.48-PM.png" data-mid="101994881" border="0" src="https://freight.cargo.site/w/1000/i/061a67590cefec8c3dc71bf0f4a16241d15920329d51b5ad56579162e93f36cb/Screen-Shot-2021-03-14-at-6.20.48-PM.png" /> Their first and original application has been on the Knorr Recepedia recipes site, launched in Mexico.︎ Recepedia site <img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/693727f62beec47668ead1893b9501ba9b6082d78ec2de1b1fe9bc18342baee8/Mock-Devices.png" data-mid="101993985" border="0" src="https://freight.cargo.site/w/1000/i/693727f62beec47668ead1893b9501ba9b6082d78ec2de1b1fe9bc18342baee8/Mock-Devices.png" /> <img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/fce4830233e1d1a71c95dbb3d88cdac6428f8caac26168cc1ef71279fd987ac3/Mock-Phones.png" data-mid="101984589" border="0" src="https://freight.cargo.site/w/1000/i/fce4830233e1d1a71c95dbb3d88cdac6428f8caac26168cc1ef71279fd987ac3/Mock-Phones.png" />Every ingredient has a personal card to explain its benefits and how to cook with them. <img width="5665" height="3527" width_o="5665" height_o="3527" data-src="https://freight.cargo.site/t/original/i/0eaa7c8a911b6a745d67c2585cc810d8092ce709ded4c3cda6586abcc7f53cb4/all-cards.png" data-mid="101984580" border="0" src="https://freight.cargo.site/w/1000/i/0eaa7c8a911b6a745d67c2585cc810d8092ce709ded4c3cda6586abcc7f53cb4/all-cards.png" /> The future vision is to generate a series of collaterals to support the communication strategy during the global launch. <img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/5ace7abdd33b6f846c547167c42c4f841bd7afffe6184f508c8ca9344cffff51/Mock-Poster-2.png" data-mid="101984592" border="0" src="https://freight.cargo.site/w/1000/i/5ace7abdd33b6f846c547167c42c4f841bd7afffe6184f508c8ca9344cffff51/Mock-Poster-2.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/7b72154234cd463fa582c9989c1b13514d51f751bbbc256ea1ee47bb826228d5/Mock-Calendar.png" data-mid="101984585" border="0" src="https://freight.cargo.site/w/1000/i/7b72154234cd463fa582c9989c1b13514d51f751bbbc256ea1ee47bb826228d5/Mock-Calendar.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/118359ba5ec69aeb21dbb8f1b7ee1e5ad2c56e8de3d3c11610be15432a7ec8bf/Mock-Lock-Screen.png" data-mid="101984586" border="0" src="https://freight.cargo.site/w/1000/i/118359ba5ec69aeb21dbb8f1b7ee1e5ad2c56e8de3d3c11610be15432a7ec8bf/Mock-Lock-Screen.png" /> <img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/3b21b3de7f83018624b2c661d74c5a1d17fda03f4466b6fad8e93f4e44f3b3b8/Mock-Mag.png" data-mid="101984587" border="0" src="https://freight.cargo.site/w/1000/i/3b21b3de7f83018624b2c661d74c5a1d17fda03f4466b6fad8e93f4e44f3b3b8/Mock-Mag.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/7b7e039be3d2eb07edb11915c09bbf917b6300ba55ec89b21e7c695b75db7c24/Mock-Mugs.png" data-mid="101984588" border="0" src="https://freight.cargo.site/w/1000/i/7b7e039be3d2eb07edb11915c09bbf917b6300ba55ec89b21e7c695b75db7c24/Mock-Mugs.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/ee1f782cc43d583d5a43e075070c3b638d43e3f3624fed0d524db122e22b25ce/Mock-Plates.png" data-mid="101984590" border="0" src="https://freight.cargo.site/w/1000/i/ee1f782cc43d583d5a43e075070c3b638d43e3f3624fed0d524db122e22b25ce/Mock-Plates.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/c2445821b9aae2597ce5eb1dd78fd2b057b6ca26074e67149a58482270c38add/Mock-Tee-green.png" data-mid="101984593" border="0" src="https://freight.cargo.site/w/1000/i/c2445821b9aae2597ce5eb1dd78fd2b057b6ca26074e67149a58482270c38add/Mock-Tee-green.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/c3dee90136fc7d9fa5dd95be03ef2da962988c1e601b48d2683e707718ae4c28/Mock-Tee-white.png" data-mid="101984594" border="0" src="https://freight.cargo.site/w/1000/i/c3dee90136fc7d9fa5dd95be03ef2da962988c1e601b48d2683e707718ae4c28/Mock-Tee-white.png" /><img width="2025" height="1143" width_o="2025" height_o="1143" data-src="https://freight.cargo.site/t/original/i/bbd1b85bdb69ef698f25dabaf849360fb15a7902e3de8b405ea5ac4fae11dfed/Mock-Tote2.png" data-mid="101984595" border="0" src="https://freight.cargo.site/w/1000/i/bbd1b85bdb69ef698f25dabaf849360fb15a7902e3de8b405ea5ac4fae11dfed/Mock-Tote2.png" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/025dbfedec2147d070467418c69800a802d9540fbf34704fb0cfd1e1b8f080ad/mockup-of-a-poster-leaning-against-a-wall-a6320-2.png" data-mid="101984596" border="0" src="https://freight.cargo.site/w/1000/i/025dbfedec2147d070467418c69800a802d9540fbf34704fb0cfd1e1b8f080ad/mockup-of-a-poster-leaning-against-a-wall-a6320-2.png" /> https://igorpancaldi.com/Happy-Holid-ai Mon, 23 Dec 2019 09:44:10 +0000 Igor Pancaldi https://igorpancaldi.com/Happy-Holid-ai <img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/45850f69311bb77988b446488c93083f2715d7319459f1d24dcb9c3a6e58f2f1/HH_Cards_Mockup2400x960_5.jpg" data-mid="57117688" border="0" src="https://freight.cargo.site/w/1000/i/45850f69311bb77988b446488c93083f2715d7319459f1d24dcb9c3a6e58f2f1/HH_Cards_Mockup2400x960_5.jpg" /> Happy Holid.ai 2019 There’s too many headlines where AI is cast as the enemy of creativity. We wanted to show how when people and technology work together, it opens new creative possibilities. <img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/821b63a261db3c4768434a56401e19cde85ff029c8f7011ade88bdd935b78197/HH_Cards_Mockup2400x960_2.jpg" data-mid="57117704" border="0" src="https://freight.cargo.site/w/1000/i/821b63a261db3c4768434a56401e19cde85ff029c8f7011ade88bdd935b78197/HH_Cards_Mockup2400x960_2.jpg" /> We fed AI holiday lyrics and greetings and asked it to write new ones. We took the headlines it wrote and used them as a brief for our family of designers and artists to make holiday greeting cards. <img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/e71cc436423b20a63de27cc9435e26b661b9c0663d636fc28f7cb2d74fbdae68/HH_Cards_Mockup2400x960_3.jpg" data-mid="57117708" border="0" src="https://freight.cargo.site/w/1000/i/e71cc436423b20a63de27cc9435e26b661b9c0663d636fc28f7cb2d74fbdae68/HH_Cards_Mockup2400x960_3.jpg" /> Written by AI, illustrated by people. We sold the cards online with all the profits going to a local charity: Code Your Future - who run coding programmes for refugees and disadvantaged people. https://happyholid.ai <img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/a69228e22078ee7f1e4120f7789a459522dbf767aabca3e4ecd1e9e26504b7e7/HH_Cards_Mockup2400x960_4.jpg" data-mid="57117714" border="0" src="https://freight.cargo.site/w/1000/i/a69228e22078ee7f1e4120f7789a459522dbf767aabca3e4ecd1e9e26504b7e7/HH_Cards_Mockup2400x960_4.jpg" /> <img width="1680" height="1713" width_o="1680" height_o="1713" data-src="https://freight.cargo.site/t/original/i/e9473b380efe8db55d2dcd25ea39b93014b1c29683e8479b6d54ac6e44bb5c62/Card2.jpg" data-mid="57118190" border="0" src="https://freight.cargo.site/w/1000/i/e9473b380efe8db55d2dcd25ea39b93014b1c29683e8479b6d54ac6e44bb5c62/Card2.jpg" /> <img width="1680" height="1713" width_o="1680" height_o="1713" data-src="https://freight.cargo.site/t/original/i/dfee1ca850af2a0bc9ca0d4ea9850bc3d0bb7606d78eeb62fe84e2e94d920d49/Card7.jpg" data-mid="57118372" border="0" src="https://freight.cargo.site/w/1000/i/dfee1ca850af2a0bc9ca0d4ea9850bc3d0bb7606d78eeb62fe84e2e94d920d49/Card7.jpg" /><img width="1680" height="1713" width_o="1680" height_o="1713" data-src="https://freight.cargo.site/t/original/i/fe9911a9f3be19dd90e24b2504933734ddb0799e00f1b96161ad5a5eafa628d4/Card18.jpg" data-mid="57118191" border="0" src="https://freight.cargo.site/w/1000/i/fe9911a9f3be19dd90e24b2504933734ddb0799e00f1b96161ad5a5eafa628d4/Card18.jpg" /> In a matter of weeks the initiative picked up on media and generated headlines, this time without AI! ;) <img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/d417d7ffec869774d1fb2e2633e3105ceb8ea021883c7c700dde193d66136573/HH_Press.jpg" data-mid="57117763" border="0" src="https://freight.cargo.site/w/1000/i/d417d7ffec869774d1fb2e2633e3105ceb8ea021883c7c700dde193d66136573/HH_Press.jpg" /> https://igorpancaldi.com/LVMH Mon, 02 Sep 2019 13:31:40 +0000 Igor Pancaldi https://igorpancaldi.com/LVMH LVMH 2019We helped our clients defining a new employer brand for the largest luxury group in the world: LVMH. The main task is to attract new diverse talent and show how they can communicate their values accross all their touchpoints. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b3e7dc8ce7fc1a11ad62ddd3415e2e95fa182abdbe55e5c9b094c10eea1c8377/LVMH1.png" data-mid="49728481" border="0" src="https://freight.cargo.site/w/1000/i/b3e7dc8ce7fc1a11ad62ddd3415e2e95fa182abdbe55e5c9b094c10eea1c8377/LVMH1.png" /> We started by giving talent and employees a way to show what it takes to deliver excellence at a global scale. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/72ef401c86f175dd5a26a0de1de028e054a157b861cb234c3eb54dbf8f16fb0e/LVMH1-Copy-3.png" data-mid="49728757" border="0" src="https://freight.cargo.site/w/1000/i/72ef401c86f175dd5a26a0de1de028e054a157b861cb234c3eb54dbf8f16fb0e/LVMH1-Copy-3.png" />We identified their brand signature. A diagonal line used in the logo that became quickly our design story. A tension of transition between the old and the new, between tradition and innovation, between design and craft. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/dc5b353bf9e58e6718aae0e8abfa11145747e8f5fb67f4f22d68e2a33405f886/LVMH1-Copy.png" data-mid="49728493" border="0" src="https://freight.cargo.site/w/1000/i/dc5b353bf9e58e6718aae0e8abfa11145747e8f5fb67f4f22d68e2a33405f886/LVMH1-Copy.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ac9e5595efd85e60a14e93325c6d60147d6fb7095dd3bd7a9c2e539959320c2a/LVMH1-Copy-2.png" data-mid="49728503" border="0" src="https://freight.cargo.site/w/1000/i/ac9e5595efd85e60a14e93325c6d60147d6fb7095dd3bd7a9c2e539959320c2a/LVMH1-Copy-2.png" /> Creating a flexible system to embody the LVMH brand and its components in relation with all their Maisons. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c5415f6533c6e1efc868bdcc382bbb8e3b0ccb33fa05885ba1fc7c57a8521cbd/LVMH1-Copy-4.png" data-mid="49728552" border="0" src="https://freight.cargo.site/w/1000/i/c5415f6533c6e1efc868bdcc382bbb8e3b0ccb33fa05885ba1fc7c57a8521cbd/LVMH1-Copy-4.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6f5a6d5ceb8aa296ef9b87584a5dda319f25853dba28a7b0bc179d7bbaa640f0/LVMH1-Copy-5.png" data-mid="49728580" border="0" src="https://freight.cargo.site/w/1000/i/6f5a6d5ceb8aa296ef9b87584a5dda319f25853dba28a7b0bc179d7bbaa640f0/LVMH1-Copy-5.png" /> Bringing it to life in a variety of applications... <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/11ca64a1d8a9c35183e2fb6738203449c1b3073252587ec0b0a27783b435efce/LVMH1-Copy-6.png" data-mid="49728840" border="0" src="https://freight.cargo.site/w/1000/i/11ca64a1d8a9c35183e2fb6738203449c1b3073252587ec0b0a27783b435efce/LVMH1-Copy-6.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4bbc6ab1310ad96df9ce865ebfe2c7362a180fe2b39a61ef59c37cb0f11270c8/LVMH1-Copy-7.png" data-mid="49728845" border="0" src="https://freight.cargo.site/w/1000/i/4bbc6ab1310ad96df9ce865ebfe2c7362a180fe2b39a61ef59c37cb0f11270c8/LVMH1-Copy-7.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a743d588e60dec1e4613475fa9757661c6bc683c665fba0a0e93b5efe7bd59f8/LVMH1-Copy-9.png" data-mid="49728846" border="0" src="https://freight.cargo.site/w/1000/i/a743d588e60dec1e4613475fa9757661c6bc683c665fba0a0e93b5efe7bd59f8/LVMH1-Copy-9.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9d8b49a6c2bb8808f066e00bca037cf268b742962bcf7b2bb31715a743b832f7/LVMH1-Copy-8.png" data-mid="49728850" border="0" src="https://freight.cargo.site/w/1000/i/9d8b49a6c2bb8808f066e00bca037cf268b742962bcf7b2bb31715a743b832f7/LVMH1-Copy-8.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9fe3cb621aee627154ab63b4370333eec73028ccf0e599692f3b753d4c9f9137/LVMH1-Copy-10.png" data-mid="49728851" border="0" src="https://freight.cargo.site/w/1000/i/9fe3cb621aee627154ab63b4370333eec73028ccf0e599692f3b753d4c9f9137/LVMH1-Copy-10.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f4eb0dbcda9b7927dbb5bde98fb9200868e9691b6c7e91a52836008c9da843df/LVMH1-Copy-12.png" data-mid="49728860" border="0" src="https://freight.cargo.site/w/1000/i/f4eb0dbcda9b7927dbb5bde98fb9200868e9691b6c7e91a52836008c9da843df/LVMH1-Copy-12.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4dcb55b2fcd592da9e94df7213ae6360d644af8a48a9dc825a348249ef659dfb/LVMH1-Copy-13.png" data-mid="49728881" border="0" src="https://freight.cargo.site/w/1000/i/4dcb55b2fcd592da9e94df7213ae6360d644af8a48a9dc825a348249ef659dfb/LVMH1-Copy-13.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/03e7e60cdc2c9424ede31a0881686420670f85dca2539b656732f0a898b2693c/LVMH1-Copy-11.png" data-mid="49728883" border="0" src="https://freight.cargo.site/w/1000/i/03e7e60cdc2c9424ede31a0881686420670f85dca2539b656732f0a898b2693c/LVMH1-Copy-11.png" /> And editorial approach <img width="1684" height="870" width_o="1684" height_o="870" data-src="https://freight.cargo.site/t/original/i/5619fba2631c25cbc665903c0a11925713829c5bd34eebd8e01d0dfe22d5229a/LVMH_EB_Editorial.png" data-mid="49730828" border="0" src="https://freight.cargo.site/w/1000/i/5619fba2631c25cbc665903c0a11925713829c5bd34eebd8e01d0dfe22d5229a/LVMH_EB_Editorial.png" /> Innovating their recruitment process along the way with game experiences <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c2d2cba823241050ec2d2be802ae5985a10da9a68c1bb3f298d337f2eacbc607/LVMH1-Copy-14.png" data-mid="49730446" border="0" src="https://freight.cargo.site/w/1000/i/c2d2cba823241050ec2d2be802ae5985a10da9a68c1bb3f298d337f2eacbc607/LVMH1-Copy-14.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2c435156d20043185597a1a3454c257eeca747f93e9a2452b8dbe8e58342847a/LVMH1-Copy-15.png" data-mid="49730447" border="0" src="https://freight.cargo.site/w/1000/i/2c435156d20043185597a1a3454c257eeca747f93e9a2452b8dbe8e58342847a/LVMH1-Copy-15.png" /> Design Direction: Muriel Bougherdani https://igorpancaldi.com/Moncler Thu, 31 Jul 2025 19:06:15 +0000 Igor Pancaldi https://igorpancaldi.com/Moncler Moncler by Me 2020As Creative Director and Product Design Lead, I spearheaded Moncler by Me, an innovative digital and in-store experience that allowed customers to customise signature Moncler puffer jackets. Users could personalise colourways, add text, and apply unique detailing—all within a design system that upheld Moncler’s uncompromising standards of luxury. This project blended high-end fashion with digital creativity, offering a new level of personal expression for Moncler’s global audience. <img width="3603" height="2025" width_o="3603" height_o="2025" data-src="https://freight.cargo.site/t/original/i/5f226d31c026a67a53162f203a15573407fc8106ce0b2fa162adae7db68685be/MBM_ID_01f961c9e2.jpg" data-mid="236508919" border="0" src="https://freight.cargo.site/w/1000/i/5f226d31c026a67a53162f203a15573407fc8106ce0b2fa162adae7db68685be/MBM_ID_01f961c9e2.jpg" /> <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/68285b5b6e6ec66fe02929e9b36cebddc3058e01025feb5ac496ecd39162ff44/MBM_Video_876d2783b4.gif" data-mid="236509579" border="0" src="https://freight.cargo.site/w/960/i/68285b5b6e6ec66fe02929e9b36cebddc3058e01025feb5ac496ecd39162ff44/MBM_Video_876d2783b4.gif" /> <img width="960" height="600" width_o="960" height_o="600" data-src="https://freight.cargo.site/t/original/i/9b1f350eb64c4a6ec89ae49b7235883f61c4f398335e7cfad0471add2f4523e1/Configurator_V5.gif" data-mid="236507778" border="0" src="https://freight.cargo.site/w/960/i/9b1f350eb64c4a6ec89ae49b7235883f61c4f398335e7cfad0471add2f4523e1/Configurator_V5.gif" /> <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/688f88dbc1c66edadb5b172984b741c06749fb397f7f3340c20de81f776c77fc/MBM_Mobile_xxwg4o_bfb46d6823.gif" data-mid="236509486" border="0" src="https://freight.cargo.site/w/960/i/688f88dbc1c66edadb5b172984b741c06749fb397f7f3340c20de81f776c77fc/MBM_Mobile_xxwg4o_bfb46d6823.gif" /> <img width="800" height="487" width_o="800" height_o="487" data-src="https://freight.cargo.site/t/original/i/1ccfa141c04205c1b9ae4e45218dae0fc640f302509cf1115a05a288143b99e8/MBM_Desktop_e4ca5e2ac8.gif" data-mid="236509578" border="0" src="https://freight.cargo.site/w/800/i/1ccfa141c04205c1b9ae4e45218dae0fc640f302509cf1115a05a288143b99e8/MBM_Desktop_e4ca5e2ac8.gif" /> <img width="960" height="470" width_o="960" height_o="470" data-src="https://freight.cargo.site/t/original/i/7ceaf318294723ff5423a96c2834f43e552a42cdf7d341dcd7329e23ebe1aecc/Moncler_Hero_9a4b9dec8f.gif" data-mid="236508940" border="0" src="https://freight.cargo.site/w/960/i/7ceaf318294723ff5423a96c2834f43e552a42cdf7d341dcd7329e23ebe1aecc/Moncler_Hero_9a4b9dec8f.gif" /> <img width="4820" height="1818" width_o="4820" height_o="1818" data-src="https://freight.cargo.site/t/original/i/ece9c9b00c14a2745d1909ccb8d93835c936ad49a4e12d5523b6e1283540059f/Screenshot-2025-07-31-at-21.45.48.png" data-mid="236509669" border="0" src="https://freight.cargo.site/w/1000/i/ece9c9b00c14a2745d1909ccb8d93835c936ad49a4e12d5523b6e1283540059f/Screenshot-2025-07-31-at-21.45.48.png" /> <img width="4202" height="2894" width_o="4202" height_o="2894" data-src="https://freight.cargo.site/t/original/i/5108910f8cf0eb275e2d846d359496ed5f5ddf2af3c5ddde411fbb10eb71ec31/Screenshot-2025-07-31-at-21.48.00.png" data-mid="236509677" border="0" src="https://freight.cargo.site/w/1000/i/5108910f8cf0eb275e2d846d359496ed5f5ddf2af3c5ddde411fbb10eb71ec31/Screenshot-2025-07-31-at-21.48.00.png" /> <img width="2732" height="2378" width_o="2732" height_o="2378" data-src="https://freight.cargo.site/t/original/i/ae8986a07dface26115a1b5b0dc8b9005c2d3d772586cca4fc33a44eba290007/Screenshot-2025-07-31-at-21.49.52.png" data-mid="236509709" border="0" src="https://freight.cargo.site/w/1000/i/ae8986a07dface26115a1b5b0dc8b9005c2d3d772586cca4fc33a44eba290007/Screenshot-2025-07-31-at-21.49.52.png" /> Moncler Global E-Commerce Redesign2020I led the full redesign of Moncler’s global e-commerce platform, reimagining the D2C experience to reflect the brand’s evolution into a global luxury icon. The new website brought together elevated UX, seamless mobile performance, and immersive brand storytelling. Every detail was crafted to support Moncler’s premium positioning, offering a refined digital storefront that merged fashion, technology, and luxury retail excellence. <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/ce76d03f2c90b1bbf2ae468920dafd3a4fcadd22e4171ac96b38e5b3e6cda363/Moncler_PDP_dd350a3bab.gif" data-mid="236509584" border="0" src="https://freight.cargo.site/w/960/i/ce76d03f2c90b1bbf2ae468920dafd3a4fcadd22e4171ac96b38e5b3e6cda363/Moncler_PDP_dd350a3bab.gif" /> <img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/d17c738065b5326391630554c3dd90ff2af495a687755c75ce8ed268d028a12b/Moncler_modules_8c3d10c4c5.jpg" data-mid="236508924" border="0" src="https://freight.cargo.site/w/1000/i/d17c738065b5326391630554c3dd90ff2af495a687755c75ce8ed268d028a12b/Moncler_modules_8c3d10c4c5.jpg" /><img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/4215fa26fbdfeff26736259645721a4d884e5ff3bccdd665577dea8c7115621b/Moncler_DS_3f77c0afe3.jpg" data-mid="236508921" border="0" src="https://freight.cargo.site/w/1000/i/4215fa26fbdfeff26736259645721a4d884e5ff3bccdd665577dea8c7115621b/Moncler_DS_3f77c0afe3.jpg" /> <img width="2130" height="1550" width_o="2130" height_o="1550" data-src="https://freight.cargo.site/t/original/i/0ac680101d6fd3154dea1a790163d43f0aa61d51a02ba814724a469c6b6db4d3/Moncler_Shapes_c1f42ae2be.gif" data-mid="236509400" border="0" src="https://freight.cargo.site/w/1000/i/0ac680101d6fd3154dea1a790163d43f0aa61d51a02ba814724a469c6b6db4d3/Moncler_Shapes_c1f42ae2be.gif" /> <img width="2130" height="1550" width_o="2130" height_o="1550" data-src="https://freight.cargo.site/t/original/i/0780cbeb10f1bca464fcdb40b8f9398799dc5129f60a1ef676b96b92d641370f/Moncler_Transition_7583ad6453.gif" data-mid="236509401" border="0" src="https://freight.cargo.site/w/1000/i/0780cbeb10f1bca464fcdb40b8f9398799dc5129f60a1ef676b96b92d641370f/Moncler_Transition_7583ad6453.gif" /> <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/671984aa273fc03fe29ce0572f14e2a5b1f37d56cf0838b6dec77bc179a88298/Moncler_Mobiles_qu4mro_927232917e-1.gif" data-mid="236510523" border="0" src="https://freight.cargo.site/w/960/i/671984aa273fc03fe29ce0572f14e2a5b1f37d56cf0838b6dec77bc179a88298/Moncler_Mobiles_qu4mro_927232917e-1.gif" /> <img width="1800" height="1014" width_o="1800" height_o="1014" data-src="https://freight.cargo.site/t/original/i/664182b3106ce8cd41d84d2089b2e931837982b886d4fd05551c3808e4e75c57/Moncler_FLP_71c2853366.jpg" data-mid="236508922" border="0" src="https://freight.cargo.site/w/1000/i/664182b3106ce8cd41d84d2089b2e931837982b886d4fd05551c3808e4e75c57/Moncler_FLP_71c2853366.jpg" /><img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/d17c738065b5326391630554c3dd90ff2af495a687755c75ce8ed268d028a12b/Moncler_modules_8c3d10c4c5.jpg" data-mid="236508924" border="0" src="https://freight.cargo.site/w/1000/i/d17c738065b5326391630554c3dd90ff2af495a687755c75ce8ed268d028a12b/Moncler_modules_8c3d10c4c5.jpg" /> Moncler Curators2021As part of Moncler’s digital evolution, I led the creative direction for Moncler Curators—an editorial initiative on moncler.com celebrating cultural icons who redefine boundaries. The concept blended storytelling with commerce, offering an intimate look into a day in the life of each featured figure, showcasing how Moncler naturally integrates into extraordinary lifestyles. We crafted immersive, human-led narratives supported by rich media, cinematic visuals, and editorial design. Shoppable moments were seamlessly embedded within the content, creating a fluid journey between inspiration and purchase. Released bi-monthly, each story added to a growing catalogue of culture-driven content, reinforcing Moncler’s voice at the intersection of fashion, creativity, and cultural relevance. <img width="960" height="584" width_o="960" height_o="584" data-src="https://freight.cargo.site/t/original/i/cbb4a0e21d494d2487d717fa5c4b65c2466062caf915a9cbd60294895b7c7ecc/Moncler_Curators_743bc02060.gif" data-mid="236509580" border="0" src="https://freight.cargo.site/w/960/i/cbb4a0e21d494d2487d717fa5c4b65c2466062caf915a9cbd60294895b7c7ecc/Moncler_Curators_743bc02060.gif" /> <img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/679ab3316633e006c40e4ca5489319d3b228e8fb277ca88b367abbcf351ad072/Curators_modules_17c129ec39.jpg" data-mid="236508917" border="0" src="https://freight.cargo.site/w/1000/i/679ab3316633e006c40e4ca5489319d3b228e8fb277ca88b367abbcf351ad072/Curators_modules_17c129ec39.jpg" /><img width="3600" height="1921" width_o="3600" height_o="1921" data-src="https://freight.cargo.site/t/original/i/7c0f8366687306109bdd8ae70592c9f43e09c6512491a9c7d80bfe43f6b0fe26/Curators_mobiles_c58a383ea7.jpg" data-mid="236508916" border="0" src="https://freight.cargo.site/w/1000/i/7c0f8366687306109bdd8ae70592c9f43e09c6512491a9c7d80bfe43f6b0fe26/Curators_mobiles_c58a383ea7.jpg" /><img width="3600" height="2026" width_o="3600" height_o="2026" data-src="https://freight.cargo.site/t/original/i/b38ecac2db8679e7a3f3faaabe0687ea470b608b887f4ef8f4796c50af3736ab/Curators_mobile_montage_1206f75291.jpg" data-mid="236508915" border="0" src="https://freight.cargo.site/w/1000/i/b38ecac2db8679e7a3f3faaabe0687ea470b608b887f4ef8f4796c50af3736ab/Curators_mobile_montage_1206f75291.jpg" /> https://igorpancaldi.com/MagicLeap Tue, 03 Sep 2019 08:58:37 +0000 Igor Pancaldi https://igorpancaldi.com/MagicLeap Magic Leap 2019 We were tasked to help the biggest funded startup in the world Magic Leap, defining spacial computing. Helping them landing their brand, giving them tools to sell their device and monitoring customer's Joy... <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/773723d35fda8fceb97a3b0744e87337e8f5d5fec9d49c6a72297efd8f54e889/ML1.png" data-mid="49797790" border="0" src="https://freight.cargo.site/w/1000/i/773723d35fda8fceb97a3b0744e87337e8f5d5fec9d49c6a72297efd8f54e889/ML1.png" /> Planning the pilot launch in 3 key US ATT stores and across channels, leveraging&nbsp; ATT’s &nbsp;final series of Game of Thrones activation. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/17624371513f32b3057628da2d06270dec41c1108417d0f1bc4ce0f64bf78e6b/ML3.png" data-mid="49797792" border="0" src="https://freight.cargo.site/w/1000/i/17624371513f32b3057628da2d06270dec41c1108417d0f1bc4ce0f64bf78e6b/ML3.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9e668582a2d17a9ba33da9e27af9a3b8205a42474b47b57772d225362b000bd1/ML2.png" data-mid="49797791" border="0" src="https://freight.cargo.site/w/1000/i/9e668582a2d17a9ba33da9e27af9a3b8205a42474b47b57772d225362b000bd1/ML2.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1441a6c3a8af4a3ce7e20065b2e6afc020dc79a51e7a2bb3ede36e478b6fa8e8/ML4.png" data-mid="49797793" border="0" src="https://freight.cargo.site/w/1000/i/1441a6c3a8af4a3ce7e20065b2e6afc020dc79a51e7a2bb3ede36e478b6fa8e8/ML4.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/863790349445737937ce987845120b316904ffaa485bab4d852b53b043e266a8/ML5.png" data-mid="49797795" border="0" src="https://freight.cargo.site/w/1000/i/863790349445737937ce987845120b316904ffaa485bab4d852b53b043e266a8/ML5.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6e4ba7250aaea64b3b5c7bd87fde19b7b9f216bdf25de8cdeee1be3c972e5dd2/ML6.png" data-mid="49797796" border="0" src="https://freight.cargo.site/w/1000/i/6e4ba7250aaea64b3b5c7bd87fde19b7b9f216bdf25de8cdeee1be3c972e5dd2/ML6.png" /> Offering an in store product interactive experience <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9ad2b09277358bfc60530c0e8e301d8b870d6fbd14eedd3bfd06adc4f26633d0/ML8.png" data-mid="49797803" border="0" src="https://freight.cargo.site/w/1000/i/9ad2b09277358bfc60530c0e8e301d8b870d6fbd14eedd3bfd06adc4f26633d0/ML8.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/0d652d80c243b8ea2cd08e47474895b4d1f92ade378703387dfdb6b5ddb023d1/ML7.png" data-mid="49797797" border="0" src="https://freight.cargo.site/w/1000/i/0d652d80c243b8ea2cd08e47474895b4d1f92ade378703387dfdb6b5ddb023d1/ML7.png" /> and measuring the customer and staff’s satisfaction designing a bespoke survey tool <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/502ad53175fac9ab16ac74b4ccd3df3c04ea922940c205e1d35a2d5a9dae2d58/ML8-Copy-4.png" data-mid="49797800" border="0" src="https://freight.cargo.site/w/1000/i/502ad53175fac9ab16ac74b4ccd3df3c04ea922940c205e1d35a2d5a9dae2d58/ML8-Copy-4.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/19fcc81946499b8fc00239478dd32ec84d0203a4704a74153e88ef9d44aec534/ML8-Copy-2.png" data-mid="49797798" border="0" src="https://freight.cargo.site/w/1000/i/19fcc81946499b8fc00239478dd32ec84d0203a4704a74153e88ef9d44aec534/ML8-Copy-2.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f5aea98ff025dd495a4d11d5bd6e818c4493a80a49b7fd3b84bfa67084117fb7/ML8-Copy-3.png" data-mid="49797799" border="0" src="https://freight.cargo.site/w/1000/i/f5aea98ff025dd495a4d11d5bd6e818c4493a80a49b7fd3b84bfa67084117fb7/ML8-Copy-3.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d3c575bdb8361a9f7924230aba5d495614e73373adc6c83762fda2cdb0e2c0fc/ML8-Copy-6.png" data-mid="49797802" border="0" src="https://freight.cargo.site/w/1000/i/d3c575bdb8361a9f7924230aba5d495614e73373adc6c83762fda2cdb0e2c0fc/ML8-Copy-6.png" /><img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8e307574b54e1e57d85e8e3f04e940fa30143266777f555d9f1ebf559d0eff7b/ML8-Copy-5.png" data-mid="49797801" border="0" src="https://freight.cargo.site/w/1000/i/8e307574b54e1e57d85e8e3f04e940fa30143266777f555d9f1ebf559d0eff7b/ML8-Copy-5.png" /> Design Direction: Kyle Wheeler